James Rosewell

3/26/2015 7:00 AM

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.


Products Team

9/26/2014 12:05 PM

Changes In Price Band Of Devices Used For Web Access

US Data: January 2014 to August 2014

This week we will look at how the price band of devices used for Web access has changed since January 2014. Data in this article represents aggregated device data in the US. Using the 51Degrees PriceBand property in Device Detection is beneficial for website analytics to gain significant understanding of visitors or clicks. Such data is especially useful when combined with other analytics data and used for the purposes of A/B testing.

McDonalds - It's Always Chicken Breast

James Rosewell

9/19/2014 8:45 AM

Using QR Codes - 3 Simple Tips

McDonalds. I could love it more.

QR codes have been around for 20 years and have now appeared everywhere. They're an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.


Products Team

9/12/2014 11:00 AM

Percentage of Mobile Web Traffic by Device Retail Price

Insight into web traffic and mobile device retail price

For the first time 51Degrees brings insight into the retail price of mobile and tablet devices accessing the web. Using US dollar pricing the most popular mobile devices have been classified into price bands between $50 and $999. Charts show which price bands are the most popular along with details of the top devices in each price band.


Products Team

12/16/2013 12:02 PM

Understand Mobile Website Performance with and the GSMA

GSMA and Partner-up to help you create better mobile web experiences

Web performance is a vital component to creating a great web experience for your users. With this in mind, have partnered with the GSMA to create a mobile web performance section on the new GSMA smarter apps guidelines.


Products Team

12/13/2013 1:14 PM

Is There Room for the Tesco Hudl in the Budget Tablet Market?

Chart of the Week

Last week, Tesco announced that their 'hudl' tablet had sold more than originally predicted, with over 300,000 units being sold in the run-up to the holiday season. This week 51Degrees takes a look at UK web traffic from the 8 most popular budget tablets (below £250) over the last 3 months.


Products Team

12/6/2013 3:35 PM

Did an Increase in Mobile Web Traffic Help Break Black Friday Sales Records?

Chart of the Week

Earlier this week Amazon reported record breaking sales for this years 'Black Friday', with mobile sales surging by 43% since last year. This week 51Degrees breaks down web traffic from the United States between mobile devices and desktops.


Data Team

11/1/2013 2:25 PM

Android 4.4 and Nexus 5 officially supported by

KitKat is here!

After countless leaks, rumours & speculation and even a few teases from Google, the newest iteration of Google's mobile operating system, codenamed KitKat, has finally been unveiled.



10/4/2013 2:11 PM

Do High-Speed Trains Have High-Speed Websites?

Mobile Web Review:

This week we divert from looking at recent mobile websites to take a look at an older offering. Eurostar launched a version of its website optimised specifically for mobile devices over two years ago. Like other websites with mobile offerings it will automatically detect mobile users and redirect them to the appropriate site. I journey through this mobile offering to see how this older experience has stood up to the test of time.


Joe Davine

10/3/2013 8:40 AM

OTA13 - Jon Arne S: Mobile Web Performance

With Over the Air 2013 coming to a close last Saturday, I took some time to reflect on some of the more memorable talks given over the two-day event. Mobile and web performance guru Jon Arne Sæterås' presentation was particularly informative, and inspired me to write a quick summary for people that did not get the chance to see it live in person.