Data Team

6/8/2015 11:50 AM

51Degrees Mobile Analytics has been updated

Examples of charts you can produce using our analytics tool

Based on data we've gathered, our analytics tool provides information about the behaviour of devices accessing website. The insight this brings helps you optimize the user experience for the most popular devices.



4/27/2015 11:00 AM

Tips for consumer electronic device vendors

How smartphone vendors can improve their customers digital experience

Every day consumer electronic vendors fuel the growing demand for smartphones, tablets and smartwatches by releasing new web enabled devices. From the mighty Apple iPhone and iPad to the relative smaller-scale like Gionee, Oppo and Fly, 51Degrees research their devices and enter the device specifications and other information into our database.

For many marketers it's essential to know how each device and platform is performing. 51Degrees provide a tool which aggregates usage information from over 3 billion unique web visits per month and shows vendors exactly how their models are performing by country and month. This information differs to sales figures and show real usage of the web.


James Rosewell

3/26/2015 7:00 AM

Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.



9/26/2014 12:05 PM

Changes In Price Band Of Devices Used For Web Access

US Data: January 2014 to August 2014

This week we will look at how the price band of devices used for Web access has changed since January 2014. Data in this article represents aggregated device data in the US. Using the 51Degrees PriceBand property in Device Detection is beneficial for website analytics to gain significant understanding of visitors or clicks. Such data is especially useful when combined with other analytics data and used for the purposes of A/B testing.


James Rosewell

9/19/2014 8:45 AM

Using QR Codes - 3 Simple Tips

McDonalds. I could love it more.

QR codes have been around for 20 years and have now appeared everywhere. They're an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.



9/12/2014 11:00 AM

Percentage of Mobile Web Traffic by Device Retail Price

Insight into web traffic and mobile device retail price

For the first time 51Degrees brings insight into the retail price of mobile and tablet devices accessing the web. Using US dollar pricing the most popular mobile devices have been classified into price bands between $50 and $999. Charts show which price bands are the most popular along with details of the top devices in each price band.



12/16/2013 12:02 PM

Understand Mobile Website Performance

GSMA and partner-up to help you create better mobile web experiences

Web performance is a vital component to creating a great web experience for your users. With this in mind, have partnered with the GSMA to create a mobile web performance section on the new GSMA smarter apps guidelines.



12/13/2013 1:14 PM

Is There Room for the Tesco Hudl in the Budget Tablet Market?

Chart of the Week

Last week, Tesco announced that their 'hudl' tablet had sold more than originally predicted, with over 300,000 units being sold in the run-up to the holiday season. This week 51Degrees takes a look at UK web traffic from the 8 most popular budget tablets (below £250) over the last 3 months.



12/6/2013 3:35 PM

Did Mobile Web Traffic Help Break Black Friday Sales Records?

Chart of the Week

Earlier this week Amazon reported record breaking sales for this years 'Black Friday', with mobile sales surging by 43% since last year. This week 51Degrees breaks down web traffic from the United States between mobile devices and desktops.


Data Team

11/1/2013 2:25 PM

Android 4.4 and Nexus 5 officially supported by

KitKat is here!

After countless leaks, rumours & speculation and even a few teases from Google, the newest iteration of Google's mobile operating system, codenamed KitKat, has finally been unveiled.