Ad tech
In a programmatic market that hinges on data-driven decisions, better data means better decisions. Simple, right? And when yours is faster, deeper, more accurate, and more reliable than the rest, it's also your competitive advantage.
- Precise contextual targeting. Want to sell edible umbrellas to rain-drenched, urban, Android mobile users with cash to splash during their lunch breaks? It's never been easier, with pin-sharp targeting based on device type, price, OS, location, and much more. Fill those data gaps in the OpenRTB process.
- Optimizing creative. Better than responsive web design, our real-time device intelligence lets you deliver creative that's perfectly formed for each device. Then, our enhanced analytics helps you to optimize future designs.
- Greater viewability. What use is killer creative if nobody sees it? Exchange auctions happen quickly, and with over 22 million detections per second, we get you targeted ads seen on screen, faster.
- Play in the first-party world. In a world where the third-party is being demonized, going first-party solves a host of problems and future proofs your business. Make the switch with 51Degrees.
- Bot combat. Ad fraud is a continual challenge… for companies that don't use 51Degrees. Our device intelligence smells non-human traffic from a mile away to stop it wreaking havoc on your analytics, budgets, and creative decisions.
“51Degrees powers device detection across our stack, from granular device targeting in our DSP to enhancing our mobile reporting capabilities and feeding into our SPO module”
Jurjen de Wal
Adform
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Get in touch
Contact our sales team and let us know you're interested in our solutions for ad tech businesses. We'll discuss the best ways for your business to utilize our Device Detection, Geolocation, or TAC services. If you're ready to get started, you can follow our on-premise documentation or use our cloud service.