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Helping companies improve their online presence

TechGrains
Adyoulike
24com
Team Internet - Matomy Media Group
TechGrains Case Study
Adyoulike Case Study
24.com Case Study
Team Internet AG, a Matomy Media, Case Study

Techgrains Technologies is one of the foremost providers of integrated business solutions and IT services in India. In early 2011 the company was growing frustrated with the tactics other businesses were using to market themselves in the country, in particular the popularity of lengthy radio advertisements and text message ‘spamming’.

Adyoulike are a market leading Native ad platform company. Adyoulike customers expect precise context targeting. After a re-evaluation of the device detection options available, Adyoulike switched to 51Degrees as the "incumbent solutions accuracy was poor". Positive performance results were seen straight away.

24.com is a leading African network of popular digital publishing brands and online services across internet, mobile, applications and interactive TV. 24.com is the leader in the African digital universe with strong news offering sites in both Kenya and Nigeria. Feature phones still take up over 40% of mobile web traffic in Africa, meaning 24.com needed to use 51Degrees.mobi in order to create light-weight optimised mobile pages.

Prior to the implementation of the 51Degrees device detection solution, Team Internet used an established device detection library. However, it was not detailed or granular enough to reliably offer the device details requested by its customers.

Web professionals love using 51Degrees

"Increased our tablet traffic by 300%"

Niall Hughes - Senior Website Developer

"We were able to more easily maintain our digital experience by consolidating mobile and desktop"

Ed Deutsche - VP Digital Applications

"Allows us to serve up a site that is faster and tailored to mobile devices"

Dave McDermid

"You can’t always go mobile first when a worse experience is generated on desktop"

Erwin Andreasen - CTO

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