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Helping companies improve their online presence

AdSupply
TechGrains
24com
OpenText
AdSupply Case Study
TechGrains Case Study
24.com Case Study
OpenText | 51Degrees Case Study

AdSupply Inc. is a US based online ad network specializing in rich media content. They reach over 50 million active daily consumers and have close to a billion impressions per month on their network. They work with a wide range of advertisers on complex campaigns that deliver anything from online video to full landing page interstitials. Consequently they have developed a powerful targeting system in their platform to ensure that views are provided to the users they are the best fit for.

Techgrains Technologies is one of the foremost providers of integrated business solutions and IT services in India. In early 2011 the company was growing frustrated with the tactics other businesses were using to market themselves in the country, in particular the popularity of lengthy radio advertisements and text message ‘spamming’.

24.com is a leading African network of popular digital publishing brands and online services across internet, mobile, applications and interactive TV. 24.com is the leader in the African digital universe with strong news offering sites in both Kenya and Nigeria. Feature phones still take up over 40% of mobile web traffic in Africa, meaning 24.com needed to use 51Degrees.mobi in order to create light-weight optimised mobile pages.

OpenText realized early that when it comes to web conversion rate, Responsive Web Design (RWD) is not a complete multi-device solution. Device detection is needed to provide granular analytics, previewing and targeted optimization.

Web professionals love using 51Degrees

"We were able to more easily maintain our digital experience by consolidating mobile and desktop"

Ed Deutsche - VP Digital Applications

"Allows us to serve up a site that is faster and tailored to mobile devices"

Dave McDermid

"51Degrees offers the best accuracy and performance. It was the obvious choice."

Mario Witte - CTO

"You can’t always go mobile first when a worse experience is generated on desktop"

Erwin Andreasen - CTO

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