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TechGrains
Degree 53
Adyoulike
Wiggle
TechGrains Case Study
Degrees 53 / Betfred Case Study
Adyoulike Case Study
Wiggle Case Study

Techgrains Technologies is one of the foremost providers of integrated business solutions and IT services in India. In early 2011 the company was growing frustrated with the tactics other businesses were using to market themselves in the country, in particular the popularity of lengthy radio advertisements and text message ‘spamming’.

Before using 51Degrees, Degree 53 was using another device detection solution. The incumbent solution did not offer new users on Android the correct content. This resulted in loss of vital revenue.

Adyoulike are a market leading Native ad platform company. Adyoulike customers expect precise context targeting. After a re-evaluation of the device detection options available, Adyoulike switched to 51Degrees as the "incumbent solutions accuracy was poor". Positive performance results were seen straight away.

51Degrees device detection helps wiggle increase mobile browsing sessions by 220% and boost conversion rate by 33%

Web professionals love using 51Degrees

"Increased our tablet traffic by 300%"

Niall Hughes - Senior Website Developer

"We were able to more easily maintain our digital experience by consolidating mobile and desktop"

Ed Deutsche - VP Digital Applications

"51Degrees offers the best accuracy and performance. It was the obvious choice."

Mario Witte - CTO

"You can’t always go mobile first when a worse experience is generated on desktop"

Erwin Andreasen - CTO

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