Analytics

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Benjamin CB

8/29/2019 3:30 PM

Firefox Broke Analytics and Social Media

What's changing, why it's a problem and how to respond

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

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Paula

3/14/2018 3:22 PM

Comparing 51Degrees to Google Analytics

51Degrees share the device data differences

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

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Ali Hutchison

2/14/2018 1:45 PM

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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Joe

6/15/2017 12:00 PM

51Degrees Unrivaled Device Data Accuracy

Comparing 51Degrees to other device intelligence services

Here at 51Degrees we're often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

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51Degrees

8/17/2015 3:55 AM

Are people tiring of new phones?

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

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51Degrees

8/10/2015 4:36 AM

The death of the challenger brand in the tablet market?

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise' that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

androidoutstripsios

51Degrees

8/6/2015 11:30 AM

You don't have to be rich to iOS

(but it helps)

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.

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51Degrees

8/4/2015 1:52 AM

Does size matter?

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.

blackberry by device type february 2015

51Degrees

7/30/2015 12:30 AM

Is BlackBerry still Relevant?

Vital stats that can help us analyse the possibilities for BlackBerry

51Degrees takes a look at the current state of BlackBerry, here are the vital stats that can help us analyse the possibilities for BlackBerry.

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Data Team

6/23/2015 4:21 AM

Windows Web Traffic May 2015

Desktop vs Mobile

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.