5/6/2021 5:00 PM

Apple’s App Tracking Transparency: selfless or selfish?

The release of ATT in iOS 14.5 has caused a stir in the industry

Apple adding new privacy features for its users is a good thing, right? Well, not everyone is happy about it. We discuss the new App Tracking Transparency feature within this blog.



12/29/2020 2:00 PM

Making enduring digital decisions in a time of uncertainty

For the digital industry, 2021 is shaping up to be one hell of a rollercoaster ride.

Make sure you are prepared for the twists and turns 2021 may bring. It’s time to consider these changes and smart choices to help your business succeed.



12/21/2020 11:00 AM

2020: surprisingly, not such a bad year after all!

What a year it’s been! Let’s take a trip down memory lane as we remember the positive things that have happened here at 51Degrees.

As we reflect upon our milestones, both big and small, we can celebrate our wins before looking to a brighter 2021.


Kim Reddy

9/11/2019 3:00 PM

Apple announces the A13 Bionic chip and iPhone range

New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.


Benjamin CB

6/13/2019 3:00 PM

Responsive Web Design: is this the only way?

Responsive Web Design has its uses, but it's not enough to meet ever-changing consumer expectations

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites and it does a fairly good job. However, with changing consumer expectations, we must ask: can it be done better?


Benjamin CB

6/7/2019 1:30 PM

Mobile Optimization Through Device Detection

Optimizing your website for mobile is crucial for business success. Find out how device detection can help.

Making the mobile user experience on your website as good as possible for every device is imperative to business success. Device Detection from 51Degrees gives you the data you need to be able to segment content, journeys and lead generation forms, all based on device.


James Rosewell

2/28/2019 9:23 AM

5G Won't Save AdTech or Publishing

Mobile World Congress 2019 is really all about 5G.

Despite the consumer hype about foldable phones, Mobile World Congress 2019 is really all about two letters. 5G.

James Rosewell

9/10/2018 1:00 PM

What's wrong with DMEXCO.com?

Does the fresh 2018 web site embody best practice digital marketing?

The casual visitor arriving from social media links would be forgiven for answering "not a lot". A different answer presents itself when considering DMEXCO’s revenue model and key stakeholder requirements.

Using examples and plenty of screen shots this blog demonstrates the shortcomings of the 2018 DMEXCO web site before assessing the business implications and techniques available to resolve.



7/23/2018 1:24 PM

The Problem With WURFL Is...

...having to manually install new API versions

Who has time to manually track and update API releases from one of many suppliers you are sourcing your tech from?

Keep it simple. Keep it automated. Keep it updated. Save yourself time and energy with the simplicity of the 51Degrees solution.



7/13/2018 9:00 AM

5 Things You Need To Know About Device Detection

and why User Agent Strings are important

With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.