Opinion

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Kim Reddy

9/11/2019 3:00 PM

Apple has announced the latest A13 Bionic chip alongside iPhone 11 and iPhone 11 Pro.

New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.

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Benjamin CB

6/13/2019 3:00 PM

Responsive Web Design: Is this the only way?

Responsive Web Design has its uses, but it's not enough to meet ever changing consumer expectations.

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites and it does a fairly good job. However, with changing consumer expectations, we must ask: can it be done better?

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Benjamin CB

6/7/2019 1:30 PM

Mobile Optimization Through Device Detection

Optimizing your website for mobile is crucial for business success. Find out how device detection can help.

Making the mobile user experience on your website as good as possible for every device is imperative to business success. Device Detection from 51Degrees gives you the data you need to be able to segment content, journeys and lead generation forms, all based on device.

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James Rosewell

2/28/2019 9:23 AM

5G Won't Save AdTech or Publishing

Mobile World Congress 2019 is really all about 5G.

Despite the consumer hype about foldable phones, Mobile World Congress 2019 is really all about two letters. 5G.

3d glasses v2

James Rosewell

9/10/2018 1:00 PM

What's wrong with DMEXCO.com?

Does the fresh 2018 web site embody best practice digital marketing?

The casual visitor arriving from social media links would be forgiven for answering "not a lot". A different answer presents itself when considering DMEXCO’s revenue model and key stakeholder requirements.

Using examples and plenty of screen shots this blog demonstrates the shortcomings of the 2018 DMEXCO web site before assessing the business implications and techniques available to resolve.

scientiamobile nuget package

Marketing

7/23/2018 1:24 PM

The Problem With WURFL Is...

...having to manually install new API versions

Who has time to manually track and update API releases from one of many suppliers you are sourcing your tech from?

Keep it simple. Keep it automated. Keep it updated. Save yourself time and energy with the simplicity of the 51Degrees solution.

how device detection works

51Degrees

7/13/2018 9:00 AM

5 Things You Need To Know About Device Detection

and why User Agent Strings are important

With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.

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Marketing

2/23/2018 2:00 PM

51Degrees' Not So Secret Sauce

Comparing 51Degrees to ScientiaMobile's WURFL and DeviceAtlas

When 51Degrees arrived in 2011 we changed device detection with our innovative open source business model. The software, source code and intellectual property is freely licensed. A flexible subscription model is used to provide data updates. We only do Device Detection, and we do it better than anyone else. We’ve driven all the innovation in the Device Detection space.

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James Rosewell

2/21/2018 9:44 AM

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Ali Hutchison

2/14/2018 1:45 PM

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.