Mobile Optimization Through Device Detection

Benjamin CB

6/7/2019 1:30 PM

Analysis Opinion

Optimizing your website for mobile is crucial for business success. Find out how device detection can help.

Lightweight site content prevents slow page loading and abandoned site visits. 51Degrees enables content optimized for every user's device.

By having separate pages for mobile and desktop, you can ensure that your content is fully optimized for the device being used to access it. Google provides a handy page speed tool to assess web page performance by mobile and desktop. Using device detection, 51Degrees own website achieves respectable results from Google when viewed on both desktop and mobile.

While this technique can be overlooked, adapting content to suit the needs of your users and the capabilities of the devices being used to access it can drastically reduce the page load times on mobile devices.

Responsive Web Design: Is This the Best Approach?

While responsive web design is a widely accepted norm, it's a one-size-fits-all approach, and that doesn't match the huge variety of screen sizes and use cases out there.

Device detection enhances responsive web design and allows you to serve different content to mobile or other devices to make sure that your user's screen size doesn't get in the way of their journey with your brand. The complex decisions that slow down pages, like how to filter a product catalogue or which products to promote on the homepage, can be offloaded to the CMS or web server reducing the burden on the mobile device.

Enhanced Analytics for Enhanced User Experiences

Data and analysis are key to ensuring your users remain on your site and take your desired action whether it's a purchase or newsletter sign up.

51Degrees enhanced data file provides you with over 200 properties relating to the capabilities of your user's devices. This data can be easily integrated with your existing analytics solution, meaning you can use it to make informed, data-driven decisions.

It's easy to add to Google Analytics and other popular solutions. Understanding where pain points exist is the first step in any improvement strategy.

Find out how leading companies from eCommerce, AdTech, Publishing and Digital Agencies are using our device detection solution to improve their performance.

Read our case studies

51Degrees is the world's fastest and most accurate device detection solution for your website today, tomorrow and in the future. If you'd like to find out more please contact us and we'll be happy to discuss how we can help you maximise your business potential.

51Degrees enables you to detect over 55,000 different device models; allowing you to optimise your website and increase revenue.