Analysis

Are you analyzing your mobile traffic accurately? How deep are you drilling into your mobile traffic? Are you using real-time device information to optimize your website?

51Degrees released the second and final stage of its post iOS 12.2 device detection solution for Apple iPad and iPhone during August 2019 after extensive verification with iOS 13 and iPadOS 13 betas. (iPadOS is formally splitting from iOS in version 13)

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

51Degrees is the demonstrable leader in the field of device detection, continually leading innovation throughout the past decade.

Apple iOS 12.2 threw up a lot of challenges for many industries such as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution, publishing research and examples along the way.

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools - like Google Analytics - will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple's drive for a supposed improved web browsing experience and tracking prevention.

We break down what a User-Agent is, and the most important segments we take from them to identify core components such as operating system, hardware model, and browser.

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites and it does a fairly good job. However, with changing consumer expectations, we must ask: can it be done better?

Making the mobile user experience on your website as good as possible for every device is imperative to business success. Device Detection from 51Degrees gives you the data you need to be able to segment content, journeys and lead generation forms, all based on device.