Is There Room for the Tesco Hudl in the Budget Tablet Market?


12/13/2013 1:14 PM

Mobile Analysis

Chart of the Week

Last week, Tesco announced that their 'hudl' tablet had sold more than originally predicted, with over 300,000 units being sold in the run-up to the holiday season. This week 51Degrees takes a look at UK web traffic from the 8 most popular budget tablets (below £250) over the last 3 months.


Budget tablets are a relatively new concept in the tablet market, however since Google's Nexus 7 launch back in June 2012 we have seen many devices being released in the budget price range (under £250). Google's Nexus 7 and Amazon's Kindle Fire HD (7") have a combined share of 88.43% of the UK's budget tablet web traffic, however this has dropped from 96.23% in the last 3 months.

Tesco released the budget hudl device on September 30th 2013, and the device has quickly gained a 7% share of the UK budget tablet market. This seems to be at the direct expense of the Nexus 7, which has lost 8.82% web traffic share since the hudl's release. Interestingly, the 7" Kindle Fire HD has been seemingly unaffected by the hudl's release.

Other retailers in the UK such as Argos and Aldi have recently released new budget tablets into the market. Will these new devices hinder the hudl's rapid growth? Or will the dominance of the Nexus 7 and Kindle Fire HD be diminished over the holiday season?