• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Zedo

Challenge

Zedo is the world’s largest independent ad technology player and is committed to keeping pace with the consumer shift to mobile to enable optimised campaigns for ad buyers across an ever-increasing range of devices. They bought in 51Degrees’ device detection services to overcome increasingly onerous in-house categorising through User-Agents, and to be able to accurately report on the bifurcation of inventory across desktop and mobile.

Results

  • Improved media planning for mobile
  • Optimised campaigns for ad-tech buyers
  • Ability to analyse inventory across different platforms
  • Clear data enables informed decision rather than guesses

ZEDO USE 51DEGREES TO ENABLE CATEGORY TARGETING, DEVICE TARGETING, AND FOR DEVICE REPORTING.

“It has given a boost to our analytic and reporting system which helps us to optimise advertising campaigns.”

Head of Product and Project, Zedo

ZEDO’S SUITE INNOVATIVE AD FORMATS CAN NOW BE ACCURATELY AND QUICKLY TARGETED TO TENS OF THOUSANDS OF DEVICE MODELS REGARDLESS OF BROWSER, OS, AND PLATFORM.

It was the accuracy of 51Degrees’ device data, the updates, and pricing which won over Zedo. Head of Product and Project described the analytics element of 51Degrees’ product as helping “to create great insights.” Being able to understand the source of inventory, the browser being used or the operating system, plays a big role in campaign performance. It enables informed decisions rather than guesses. Since implementation, Zedo’s data clarity has improved, making known the distribution of traffic across all platforms, browsers, IOS and their different properties.

Download as PDF

About Device Detection:

Device detection empowers a web page to understand a great deal of information about the device that is visiting the site prior to making a decision about the content to send to it. This could include information on browser type and capability, processing power of the device, and screen resolution, to name but three of thousands of categories.

Device detection is an important facet of personalisation but does not require a user to register or share personal preferences. Armed with this information websites can send content that is not only optimised for detailed device specifications but also contextualises the likely environment of the user, delivering a better user experience.

About 51Degrees

51Degrees™ is the only device detection company designed in the current decade for the next decade. Speed of response and accuracy are important for delivering an optimal user experience and hi-fidelity analytics. 51Degrees™ performs with better than 99.9% matching accuracy against 1,070,146 combinations of Device models, Operating systems, Browsers and Apps.

51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies, and over 1.5 million websites including global brands like eBay and Disney use 51Degrees’ Device Detection solution.

Get Results Like These

Start a Free TrialLicencing Pricing