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HSN, Inc. is an interactive multi-channel retailer located in the United States. It operates through two segments, HSN and Cornerstone. The HSN segment offers jewelry, apparel and accessories, beauty and health, and home products, as well as household, home design, electronics, culinary, and other products through television programming on the HSN television networks, HSN.com, HSN mobile applications, and brick and mortar stores. HSN, Inc. is publicly traded on NASDAQ under the “HSNi” ticker symbol.

How 51Degrees helped HSN to improve delivery time & optimize SEO


In order to reduce complexity, improve delivery time, and optimize SEO, HSN needed to leverage a legitimate device detection solution. Prior to using 51 Degrees, HSN maintained two separate websites – one for desktop/tablet devices and the other for handset devices. In support of the two distinct websites, HSN used basic detection via a Content Delivery Network (CDN) to re-direct handset devices to the appropriate website. While this worked functionally, it did require maintaining two separate physical website solutions even though most of the back end services and data was common across all platforms. Maintaining two sites increased the time and complexity for enhancements and bug fixes and this configuration complicated SEO.

Why choose 51Degrees?

The senior engineering team evaluated professionally maintained device detection vendors and decided 51Degrees product would suit their requirements, was also easy to implement and integrate.

A single senior software engineer added the solution to the main website within just a few hours. HSN found the application logic to leverage 51Degrees was very simple and required little or no training.

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About 51Degrees

51Degrees was founded in 2009 by James Rosewell and is the home of THE fastest and most accurate Device Detection software commercially available. Originating from the 51Degrees Open Source Foundation project, over 1,500,000 websites now use 51Degrees to detect mobile devices and redirect initial requests to a mobile friendly home page optimized for the user.

The company serves many of the world’s leading brands including Unilever, EBay, Microsoft, IBM, Hyundai and T-Mobile, and as well as its flagship device detection software, the product portfolio spans responsive web design tools, image optimization and enhanced analytics.

Based in Reading, UK, the company name originated from its geographical latitude at 51 Degrees. Since launching the company in 2009 51Degrees has expanded rapidly and its software is deployed in over 200 countries across every continent around the world.

About Device Detection:

Device detection empowers a web page to understand a great deal of information about the device that is visiting the site prior to making a decision about the content to send to it. This could include information on browser type and capability, processing power of the device, and screen resolution, to name but three of thousands of categories.

Device detection is an important facet of personalisation but does not require a user to register or share personal preferences. Armed with this information websites can send content that is not only optimised for detailed device specifications but also contextualises the likely environment of the user, delivering a better user experience.