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Market Leading Native Ad Platform Reaps the Benefits of Switching to 51Degrees

Adyoulike are a top 3 Native ad platform company providing advertisers with a rich and broad inventory of quality native integration on rich media websites. Working with many big majors in Europe they also offer an SSP service to publishers who want to monetise their inventory in the programmatic market.

They have ambitious plans; sitting currently in the top 3 in the European market, they have their eye on achieving similar success in the US market with a view to be the leading worldwide solution on the market.


… create precise contextual targeting … whether on mobile … … or other viewing methods

Adyoulike switched to 51Degrees

Adyoulike customers expect precise context targeting. Adyoulike’s platform identifies attributes such as the browser, OS and whether a device is mobile or not, by using device detection. Sitting at the heart of the system, it is vital the device intelligence is accurate to make campaigns a success.

Previously using an alternative device detection solution; Adyoulike had found there were some deficiencies with performance, breadth of devices and the quality of the dataset. So, with a re-evaluation of the device detection options available, 51Degrees was chosen. Positive performance results were seen straight away.

Performance improvements straight away

Operational benefits for Adyoulike were immediately felt as the latency was far lower and had greater clarity of results.

The incumbent solutions accuracy was poor because incorrect results or false positives couldn’t be identified. Inconsistent responses resulted from the use of regular expressions (regex). Since implementing 51Degrees false positives can be identified improving accuracy, consistency and product performance.

It’s a “No brainer product, just download the update as soon as they arrive and performance is really good. I would like each product to work that way”

-Arnaud Briche,CTO Adyoulike

Ease of implementation was a key consideration

51Degrees installation was straightforward, using Java API on Scala. The tech team at Adyoulike found the online library and documentation very clear and easy to follow.


Selecting 51Degrees also gives Adyoulike the comfort of knowing their selected device detection solution is capable of supporting ambitious company growth as well as the growing number of device combinations.

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About 51Degrees

51Degrees was founded in 2009 by James Rosewell and is the home of THE fastest and most accurate Device Detection software commercially available. Originating from the 51Degrees Open Source Foundation project, over 1,500,000 websites now use 51Degrees to detect mobile devices and redirect initial requests to a mobile friendly home page optimized for the user.

The company serves many of the world’s leading brands including EBay, Hyundai and T-Mobile, as well as many well known names in ad tech, e-commerce, content management systems, publishers and digital agencies. Along side its flagship device detection software, the product portfolio spans enhanced analytics and image optimization.

Based in Reading, UK, the company name originated from its geographical latitude at 51 Degrees. Since launching the company in 2009 51Degrees has expanded rapidly and its software is deployed in over 200 countries across every continent around the world.

About Device Detection:

Device detection empowers a web page to understand a great deal of information about the device that is visiting the site prior to making a decision about the content to send to it. This could include information on browser type and capability, processing power of the device, and screen resolution, to name but three of thousands of categories. Responsive web design alone is not enough.

Device detection is an important facet of personalisation but does not require a user to register or share personal preferences. Armed with this information websites can send content that is not only optimised for detailed device specifications but also contextualises the likely environment of the user, delivering a better user experience.