Background
Adyoulike is a top native ad platform company providing advertisers with a broad inventory of quality native integration on rich media websites. Working with many big majors in Europe, Adyoulike also offer a Supply Side Platform service to publishers who want to monetize their inventory in the programmatic market.
The Challenge
Adyoulike’s platform needs to identify device attributes such as the browser, operating system, and device type in order to provide their customers with precise context targeting. Sitting at the heart of the system, it is vital that the device intelligence they use is accurate to make campaigns a success.
The Solution
Previously using an alternative device detection solution, Adyoulike had found there were some deficiencies with performance, breadth of devices, and the quality of the dataset. Additionally, their previous solution would return incorrect results or false positives that couldn’t be identified.
They began to look for a new solution that could easily identify these false positives, and the 51Degrees Device Detection solution came out on top.
The Result
After switching to 51Degrees, positive performance results were seen straight away. Operational benefits for Adyoulike were immediately felt as the latency was far lower and they had greater clarity of results.
The 51Degrees installation was straightforward, using Java API on Scala. The tech team at Adyoulike found the online library and documentation very clear and easy to follow.
Selecting 51Degrees also gives Adyoulike the comfort of knowing their device detection solution is capable of supporting ambitious company growth as well as the growing number of device combinations.
It’s a no brainer product, just download the update as soon as they arrive and performance is really good. I would like each product to work that way. Arnaud BricheCTO, Adyoulike
About Device Detection
Device detection empowers a web page to understand a great deal of information about the device that is visiting the site prior to making a decision about the content to send to it. This could include information on browser type and capability, processing power of the device, and screen resolution, to name but three out of thousands of categories.
Device detection is an important facet of personalization but does not require a user to register or share personal preferences. Armed with this information, websites can send content that is not only optimized for detailed device specifications, but also contextualizes the likely environment of the user, delivering a better user experience.
Join Adyoulike and get started with 51Degrees today with a free trial.