Market Leading Native Ad Platform Reaps the Benefits of Switching to 51Degrees
Adyoulike are a top 3 Native ad platform company providing advertisers with a rich and broad inventory of quality native integration on rich media websites.
Working with many big majors in Europe they also offer an SSP service to publishers who want to monetise their inventory in the programmatic market.
They have ambitious plans; sitting currently in the top 3 in the European market, they have their eye on achieving similar success in the US market with a view to be the leading worldwide solution on the market.
Adyoulike switched to 51Degrees
Adyoulike customers expect precise context targeting. Adyoulike’s platform identifies attributes such as the browser, OS and whether a device is mobile or not, by using device detection. Sitting at the heart of the system, it is vital the device intelligence is accurate to make campaigns a success.
Previously using an alternative device detection solution; Adyoulike had found there were some deficiencies with performance, breadth of devices and the quality of the dataset. So, with a re-evaluation of the device detection options available, 51Degrees was chosen. Positive performance results were seen straight away.
Performance improvements straight away
Operational benefits for Adyoulike were immediately felt as the latency was far lower and had greater clarity of results.
The incumbent solutions accuracy was poor because incorrect results or false positives couldn’t be identified. Inconsistent responses resulted from the use of regular expressions (regex). Since implementing 51Degrees false positives can be identified improving accuracy, consistency and product performance.
It’s a no brainer product, just download the update as soon as they arrive and performance is really good. I would like each product to work that way Arnaud BricheCTO, Adyoulike
Ease of implementation was a key consideration
51Degrees installation was straightforward, using Java API on Scala. The tech team at Adyoulike found the online library and documentation very clear and easy to follow.
Selecting 51Degrees also gives Adyoulike the comfort of knowing their selected device detection solution is capable of supporting ambitious company growth as well as the growing number of device combinations.
About Device Detection:
Device detection empowers a web page to understand a great deal of information about the device that is visiting the site prior to making a decision about the content to send to it. This could include information on browser type and capability, processing power of the device, and screen resolution, to name but three of thousands of categories.
Responsive web design alone is not enough.
Device detection is an important facet of personalisation but does not require a user to register or share personal preferences. Armed with this information websites can send content that is not only optimised for detailed device specifications but also contextualises the likely environment of the user, delivering a better user experience.