Mobile Analysis

smartphone

Kamila

4/27/2015 11:00 AM

Tips for consumer electronic device vendors

How smartphone vendors can improve their customers digital experience

Every day consumer electronic vendors fuel the growing demand for smartphones, tablets and smartwatches by releasing new web enabled devices. From the mighty Apple iPhone and iPad to the relative smaller-scale like Gionee, Oppo and Fly, 51Degrees research their devices and enter the device specifications and other information into our database.

For many marketers it's essential to know how each device and platform is performing. 51Degrees provide a tool which aggregates usage information from over 3 billion unique web visits per month and shows vendors exactly how their models are performing by country and month. This information differs to sales figures and show real usage of the web.

ietmwc15video

James Rosewell

3/26/2015 7:00 AM

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.