ctv
Wednesday, November 11, 2026 11:00 AM
Your player says yes to AV1. Is it the chip or the CPU?
The AV1 decoder may be running on your viewer's CPU, and the support chart won't tell you.
A browser's yes to AV1 can mean software decoding on the CPU. Measure the share of your viewers with a hardware decoder before you pay for another format.
Tuesday, July 7, 2026 1:30 PM
When is CTV not CTV?
Nearly 5% of inventory sold as CTV isn't CTV at all
What actually counts as connected TV? We checked more than 11 million OpenRTB impressions with Device Detection and found nearly 5% of inventory sold as CTV isn't CTV at all, mislabeling that could be costing advertisers close to $2 billion a year.