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22

Feb

2018

Device Intelligence Update 22nd February 2018

Last week we added support for 170 new device models.

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21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

19

Feb

2018

Sitecore and 51Degrees Power Sitecore Device Detection

Partnership brings deeper insights into consumer preferences and device-specific behavior

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

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15

Feb

2018

Device Intelligence Update 15th February 2018

Last week we added support for 170 new device models.

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14

Feb

2018

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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8

Feb

2018

Device Intelligence Update 8th Febuary 2018

Last week we added support for 170 new device models.

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7

Feb

2018

Leading AdTech company Adform select 51Degrees Device Detection

Using 51Degrees, Adform can continue to pave the way providing precise and efficient real-time trading optimization and premium advertising on any device.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

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1

Feb

2018

Device Intelligence Update 1st February 2018

Author: Alex

Last week we added support for 170 new device models.

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25

Jan

2018

Device Intelligence Update 18th January 2018

Last week we added support for 170 new device models.

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18

Jan

2018

Device Intelligence Update 18th January 2018

Last week we added support for 175 new device models.

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