Blogs

Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.

Human Confidence tells you, in one word and in real time, how sure you can be that a person is viewing the page.

Almost every digital advertising identifier on the web arrives in a request, gets read, and is assumed genuine by everybody downstream. A copied identifier behaves exactly like a real one, because it is real. 51Did is an identifier you can actually check, signed so anyone receiving it can confirm it is genuine and that the device, browser and connection it was created in have not changed.

There is now a third kind of visitor, and it fits neither box. Autonomous AI agents drive genuine Chrome, on genuine laptops, over genuine residential connections, so nothing in the request is fake and every check you already run passes. HumanConfidence reads eight device and network signals in one call and returns High, Medium, or Low, with the recipe published so you can check the working yourself.

Applications, proxies, and analytics platforms often lowercase or otherwise normalize User-Agent strings before they are processed. This blog explains why a User-Agent is structured data rather than ordinary text, what is lost when it is modified, and the best practice for keeping device detection accurate.

This blog explains how Naver’s web crawlers, including Yeti, Ads-Naver, and Blueno, interact with website content. It outlines their different roles, the crawler usage values assigned to each, and how they affect content visibility across Naver’s search and services.

What actually counts as connected TV? We checked more than 11 million OpenRTB impressions with Device Detection and found nearly 5% of inventory sold as CTV isn't CTV at all, mislabeling that could be costing advertisers close to $2 billion a year.

Your iPhone or iPad has an AXXXX code printed on the back or buried in Settings. It tells you which model the device is, but only if you have the mapping. Here is the full A-code to device-name reference 51Degrees uses, along with a note on how Apple's three different identifiers fit together and where to find each one.

This blog explains how DuckDuckGo’s web crawlers, including DuckDuckBot and DuckAssistBot, interact with website content. It outlines their different roles, how they follow robots.txt directives, and the management of crawler access and content visibility.

Reading an MMDB file in your app? Whether it comes from MaxMind GeoLite2 or IPInfo, the same code handles either, and switching to 51Degrees IP Intelligence is a five-edit job. You get a per-address LocationConfidence rating and a richer set of properties to read. Watch the conversion unfold, edit by edit.