As we step into 2025, the future has never looked brighter for us at 51Degrees. But before we unveil some thrilling news, let’s take a moment to reflect on our journey through 2024.
Prebid
51Degrees took a significant step by joining Prebid with our very own module, achieving an impressive 9% increase in CPM during our Q1 trials.
With modules available for Prebid.js, Prebid Server, and Prebid Server Java, and both Cloud and On-premise integrations, we empower publishers to implement header bidding for advertising with our open-source solutions.
New Properties
Our customer-first approach drives our innovation. In response to feedback, we’ve launched several new properties:
- IsArtificialIntelligence: Designed to help publishers with crawler control.
- Bluetooth 6.0 Support: Comprising three new properties, this enhancement provides a more precise way to understand how devices utilize Bluetooth support.
New Features
To make our customers’ experience smoother and more transparent, we’ve introduced:
- Service Availability Page: A new page on our website where you can check the real-time status of our services and any known issues.
- Usage Checker: A tracking tool for our Cloud customers to easily monitor their recent usage.
Events
2024 was a year filled with energy and connections as we participated in numerous events as exhibitors and visitors.
DMEXCO 2024: This event was a major highlight, and one we hope to replicate in 2025. From cruising around Cologne on e-scooters to networking with incredible people, it was an unforgettable experience.
Industry Engagements: Our CEO and Founder, James Rosewell, made waves at key industry events like Prebid Ascent and the Sitecore Symposium. As a sought-after speaker, James shared his expertise on privacy and open web initiatives through his role with Movement for an Open Web. Follow him on LinkedIn to keep up with his speaking engagements and activities next year.
What’s next for 51Degrees?
While more events are certainly on the horizon, we’re excited to share some groundbreaking news that we’ve been keeping under wraps...
IP Intelligence!
Yes, you read that right. 51Degrees is set to launch our own IP Intelligence product next year, available for both Cloud and On-premise solutions. We’ll be the only ISO 9001/27001 open-source provider to offer both Device Detection and IP Intelligence.
If you’re not already a customer, now is a fantastic time to join us. If you’re a current customer and want to explore our IP Intelligence offering, we will be looking to sign up triallists in Q1 next year. Do contact us to enquire about being part of something amazing!
Release of Version 4.5
We’ve made significant performance improvements and configuration updates to our device detection solution. Based on customer feedback, we plan to make this our main version in Q1 of 2025.
Some of the exciting new features include:
- Device Detection Performance: An updated evidence iteration algorithm with efficient pruning - increasing the speed of results.
- Simplified Engine Configuration: Deprecating rarely used configuration parameters to keep things simple (predictive/performanceGraph, drift, difference).
- Property Retrieval Performance: Introducing a new propertyValueIndex. When enabled, the engine indexes the property values at startup for faster retrieval of values.
- Direct use of Get High Entropy Values & Structured User Agent JSON as evidence: No more need for explicit conversions, users will be able to send these values directly to be used as evidence for the device detection.
- Results export as JSON string: A new ResultsHashSerializer allows getting all values from a result container as a JSON map.
Follow our LinkedIn page to ensure you are notified of the Version 4.5 release, or Contact us to join our mailing list.
Service Updates
To recognize our team’s hard work throughout the year, we’ve decided to provide them with additional time off alongside the upcoming UK bank holidays. As a result, there will be temporary adjustments to our data file releases and support response times. Please see our Service Update blog for more information.
From all of us at 51Degrees, thank you for your ongoing support. We wish you a Merry Christmas and a Happy New Year!