AI Blog

AI Crawler Control - New property for Publishers

Marketing

10/14/2024 2:30 PM

51Degrees Ad Tech Publishers Crawlers News Development Web

Identifying AI Training Crawlers: A New Property for Greater Publisher Control

In the age of artificial intelligence, web crawlers play a crucial role in collecting data for various purposes, including training AI models and Large Language Model Training (LLMT). However, many publishers may not benefit from having their content used for AI training.

To address this, 51Degrees has created a new property, IsArtificialIntelligence. This has been introduced within the Bots section on our configurator, offering publishers greater control over the crawlers accessing their content.

What is IsArtificialIntelligence?

The IsArtificialIntelligence property helps identify whether a web crawler is being used to gather data for AI training. Publishers can use this property to block certain crawlers from accessing their content, particularly when AI training doesn't serve their interests.

Property Values

This property offers four possible values:

  • True: Confirms the crawler is used for AI training (e.g.,GPTBot).
  • False: Indicates the crawler is not used for AI training, often based on its documentation or purpose (e.g., Digital Ocean Uptime Probe).
  • Unknown: When it’s unclear whether the crawler is used for AI training (e.g., GenericCrawler).
  • N/A: For entities that are not web crawlers (e.g., NotCrawler).

Why Does It Matter?

As the demand for AI-driven applications grows, so does the need for massive datasets to train these models. However, not all content creators wish to contribute to this effort, especially if they see no direct benefit.

The IsArtificialIntelligence property gives publishers the ability to distinguish between different types of crawlers, enabling them to make informed decisions about how their content is used.

More Than Just for Publishers—A Universal Benefit

While publishers are a key use case, all companies can benefit from this feature. Any business that values its digital content or intellectual property may want to control who accesses it and for what purpose. Whether it’s an e-commerce platform protecting product data, or a tech company monitoring sensitive documentation, this property can help organizations protect their content from being scraped for AI model training without their consent.

By integrating the IsArtificialIntelligence property, companies across various industries can maintain control over how their digital assets are used, ensuring they are aligned with their business objectives.

In a rapidly evolving digital landscape, features like IsArtificialIntelligence empower all organizations to safeguard their content in an era increasingly dominated by AI.

Visit our configurator now to try this new property for free!