What's the importance of human probability?

Well, what we see in the internet today is there's an awful lot of traffic that's not coming from real people. And being able to differentiate the two is really, really important because if you want to sell stuff, you generally want to sell it to actual human beings rather than robots. If you're a content rights owner, you don't necessarily want to give your content away to robots where they might repurpose it or create derivative works from that content. So, the human probability factor is a really important indicator. To understand whether or not it's likely to be a human connection or a bot that's coming to your website. And then you can respond in context. So if it's likely to a bot, you can display a capture screen, perhaps more frequently than you would if it was likely to be human being so that you can prove that it's actually a person that's there. Likewise, if it is a bot you might, with some degree of certainty, you might want to actually block access and say no, you can't access our content or services at the moment.

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