What are the top device detection properties?

So within the field of device detection, there are two dimensions that are really important. One is the age of the different components, so that could be the model of the device, the operating system and the browser. People don't think in terms of what is the current version, they really want to know is this the latest version, or if it's not, how old it is. Those are sort of key dimensions. And then you've got the price band of the devices as well. So is it a high value device or a lower value device, or a mid-range device? And those are the absolutely crucial properties, effectively, that turn stale legacy user interfaces based on just names and version numbers or long lists of models of device. They actually make them usable so that you can actually segment and you can make decisions, both in analytics and in real time optimization. Of course, there's then the physical screen size as well, which is important for serving the template, far more important than pixels on their own. So those are those are ones we highlight. And when customers. Have the sophistication to be able to unlock the use of that data, they end up getting better results.

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