Insights from unstructured passive data

So in the course of providing your digital service, you're receiving two really important pieces of information that you can do a lot more with. The IP address and the user agent headers. These are passive pieces of information that you're receiving just in the general course of providing you a service. Here at 51Degrees, we can take this data that's unstructured and on its own doesn't really mean anything and turn it into data that you can then use in insights, analytics and optimizations to make a big difference to your business. So for example; you already have the data to find out how much the device costs, when it was released, whether it's the latest version of the operating system or browser, or if it's a preview or a very old version. You have all the information you need to know whether it is a crawler or a human. You have the information that you need, to know which country the device is in and where it's coming from. All this information can make a meaningful difference to your business, whether it analytics, whether it's an optimization or whether it is driving e-commerce returns. So have a look at the website to find out more and then contact us to get started.

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