Digital Advertising

Advertising is fundamental to the economic model of the open web and the app ecosystem. Two of the technical standards that are used in the advertising field are VAST for video and OpenRTB for programmatic and app advertising. 51Degrees populates the device data and the location information in these technical standards so that publishers can make more money from their opportunities to advertise, and advertisers can get a better return on ad spend. Check it out on the website now. And find out how you can use 51Degrees data to improve your advertising, just like many of the companies at DMEXCO this year.

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