Can you explain the critical properties for TV streaming?

So there's absolutely two that stand out, there's systems on a chip and the GPU. So each year there's about 70 to 90 of these that come out and set-top boxes and mobile phones are just bits of plastic that wrap these. In the CTV world, if you're not understanding those chips and what they're capable of, then you're not getting a full view of the device. So when it comes to quality of experience, for example, if your getting buffering with certain encoding on a legacy chipset or a chipset. Then you'd want to know that. Now, people don't necessarily think in terms of chipset, but as AIs are being used to help diagnose problems more, then putting that systems on a chip information and that codec information into the AI's data stream effectively allows it to make better decisions. So for us, the CTV industry needs to be working with those values as well as some of the ones that they've got at the moment and maybe placing less emphasis on the ones that don't add value, like the device manufacturer and model.#

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