Blogs

In this video we go through how to set up our device detection solution on a Linux machine using NGINX, add properties to call from the data file and finally check that the results are being returned as response headers on the site.

User-Agents for popular devices and device detection data file updates for February 22nd 2018

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

Find us at Pod 7UP.72, Upper Walkway in between Hall 7 and Hall 8.1 to see how 51Degrees is helping leading Brands, Ad Tech and Content Management Platform transform their business capabilities.

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

User-Agents for popular devices and device detection data file updates for February 15th 2018

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

User-Agents for popular devices and device detection data file updates for February 8th 2018

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

User-Agents for popular devices and device detection data file updates for February 1st 2018