7/13/2018 9:00 AM
5 Things You Need To Know About Device Detection
and why User Agent Strings are important
With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.
7/5/2018 9:00 AM
How to Find and Manage Memory Leaks
51Degrees recommends Valgrind to test and validate builds
There are many 3rd party tools that can be used to test and validate builds. In this article, we will be focusing on the use of Valgrind alongside the 51Degrees API as a memory leak detector.
5/17/2018 3:08 PM
51Degrees API Capabilities
PHP, LUA, Go, Varnish and NGINX updates
The 51Degrees Device Detection software allows an application to determine the exact details about a user’s device. We support many programming language versions and have made some recent enhancements that are relevant for anyone using PHP, LUA and Go.
3/14/2018 3:22 PM
Comparing 51Degrees to Google Analytics
51Degrees share the device data differences
51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.
11/29/2017 2:00 PM
DeviceAtlas Patent Opposed
51Degrees leads opposition to Afilias European patent
In July 2017, after eight long years of deliberation, the European Patent Office (EPO) finally granted Afilias Technologies Ltd patent EP2245836B1 "Determining a property of a communication device". 51Degrees, the company I founded and still run, opposed this patent not because we think it affects any of our current products but because it attempts to monopolise the earlier WURFL (Wireless Universal Resource FiLe) solution now run by ScientiaMobile along with other well-known computing techniques.
8/31/2017 11:03 AM
Misconceptions hindering publisher revenue growth
And the impact on header bidding today
This blog was published on the IAB website on the 31st of August 2017.
James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.
It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?
7/6/2017 2:07 PM
51Degrees Detects User-Agents For New OnePlus 5 Smartphone
OnePlus 5 was launched on 27th June 2017
OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.
7/3/2017 2:30 PM
51Degrees Github Repository Housekeeping – Important Update
Reducing repository size to improve performance
51Degrees will be switching to using Git LFS to store our data files.
3/28/2017 12:54 PM
Is your website UX strategy fit for the future?
Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.
9/20/2016 11:37 AM
51Degrees is Google Daydream ready
Large bag of crisps at my side and headset on (‘HMD’ if you must), I nestle into the comfiest armchair in the house. The soft padding of the headgear feels secure and reassuringly weighty as it encloses my skull, and with all peripheral vision also blocked off, I feel I have just announced “Do Not Disturb” to the rest of the household.