ZTE has already attracted many customers in Europe and America with its low price strategy for competitive specifications. However, the Chinese vendor still needs aggressive device strategy to tap the budget smartphone market in the West. The introduction of ZTE BLADE A452 to the European market last December is the continuity of ZTE low price strategy that intends to bring more customers to the ZTE hardware ecosystem.
Priced at around $160 dollars in European market, the Blade A452 features a 5 inch screen with excellent 1280*720 HD screen resolution for this price range. Its other observable advantages are battery capacity and rear camera. The A452 features 4000 mAh battery, which is around 1000 mAh higher than its competitors, and offers more than 11 days of standby time and 32 hours of talk time.
A 13 megapixel back camera ensures that each favourite moment is the highest quality, and the 2 megapixel front camera is designed to offer video chat and selfie. The camera also offers the basic functions of autofocus, flash, geotagging, and digital zooming.
With the use of quad core Mediatek MT6735P process, ZTE wants to meet the growing demand of customers for fast performing phones for day to day tasks. However, the Blade A452 is unable to beat its competitors in terms of storage; it only offers 1GB of memory and 8GB of internal storage. Storage capacity may be frustrating for some; if you really hate deleting your photos, videos, and apps, then it has the option to extend external memory up to 32 GB.
Blade A452 houses 4G LTE to offer superfast internet connectivity. It has not missed out other basic connectivity options for the smart device e.g. Bluetooth 4.0 and GPS. Although, the European customers are less likely to use two sim cards in a phone, the A452 still provides options for two sim cards. Some may well be disappointed with the use of software in A452; it still comes with Android Lollipop and it seems a long way from upgrading to the latest Marshmallow.
To sum up, the Blade A452 is a fantastic option for those who love budget Android phones. Competitive price range, powerful battery capacity, rear camera sensor and quad core CPU are striking features of the ZTE Blade A452. Considering its striking features and low price, A452 strongly challenges the likes of Samsung Galaxy J5 in the crowded budget smartphone market.
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