ecommerce

'Tis the Season for eCommerce and 51Degrees

51Degrees

12/14/2020 5:00 PM

Device Detection eCommerce Location Web

eCommerce is experiencing record breaking sales this holiday season! A majority of Christmas shoppers will be shopping online through their mobile devices.

Christmas has come early for all digital store owners! eCommerce is set to make record-breaking sales this year, and stores are already experiencing the spike in sales as the festive season nears.

A majority of the population will be relying on online stores for their Christmas shopping. Keep in mind, consumers are not just buying for themselves, they’re also buying gifts for their parents, friends, significant other… the list goes on!

Truly, the holiday season is already looking merry and bright.

presents

Now, let’s talk numbers!

According to Forbes, experts are expecting the highest number of digital orders this Christmas, far higher than Black Friday Cyber Monday weekend, which raked in 30% of all orders last year.

Now check this out, eCommerce holiday retail sales are predicted to grow a staggering 25% to 35% from November all the way to January. In short, we’re reaching around £147 billion in total online sales!

Online sales are experiencing a massive boost in popular gifting categories with health & beauty increasing by 23%, electronics 20%, fashion 19% and home furnishings 16%.

However, in-store retail shows a stark contrast for this year’s holiday season with a significant dip in sales. Health & beauty is down by 8.2%, home furnishings down 15.2%, electronics down 26.3%, and fashion down a whopping 33.7%.

Here’s the interesting part…

Most consumers will do their online shopping on a mobile device - that's a lot of swiping and tapping. According to Criteo, about 52% of shoppers in the UK will shop on their mobile device in the weeks preceding Christmas Eve. Only 28% will go gift shopping on their desktop and 62% of online purchases on Christmas day itself will be on, you guessed it, mobile devices (who has time to shop on Christmas Day with all that food and drink?).

food

All the more reason to optimize this season! (rhyme intended)

51Degrees offers real-time data solutions such as Device Detection and Geolocation to enhance your web offerings right in the nick of time for that Christmas shopping mania.

With our Device Detection solution, this will allow your website to adapt according to the user’s screen size and other parameters in moments. No clunky and out-of-place content, no turning the device to get the webpage to fit, no shrinking and scrolling unnecessarily, just a smooth navigation through your website to that all important "pay" button.

Geolocation will ensure each user will get relevant ads and content wherever they are in the world. This tool will also sharpen your ad targeting. Just like the magic of Santa, you can reach the right people across the globe!

optimize

And that’s just the tip of the North Pole iceberg (alright, we’ll stop with the Christmas references)! We offer more tools to better enhance your customer’s experience. With great UX design, expect your conversion rates to skyrocket and your CFO to be merry and bright (sorry, couldn't resist that one)!

We’ll help you seamlessly give customers of all mobile and tablet device models the best online experience they can possibly experience.

Ready to boost your business? Get started with us for free!