• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

51Degrees Speeds Up Programmatic Advertising. Again.

Published on Tuesday, August 1, 2017

51Degrees Speeds Up Programmatic Advertising. Again.

How Adtech players can benefit from 51Degrees' new enhanced device intelligence solution.

Reaffirming position as #1 for device intelligence

LONDON, August 1, 2017- 51Degrees, the #1 device intelligence specialist, today announces the open trial of its new device detection algorithm. Delivering performance improvements with faster detections per second and reduced memory requirements compared to other high-performance algorithms, this achievement cements 51Degrees' position as the leading device intelligence provider.

The new algorithm is achieving:

  • 22 million+ detections per second - >3x faster than other solutions*
  • Better than 99.9% industry leading matching accuracy
  • 114MB fully initialised main memory requirement - 25% memory usage of competitors
  • As low as 1MB memory overhead with caching
  • Incorporates over 43,658 unique active global hardware models
  • 739,877 device combinations of hardware, operating system and browser tracked
  • Builds on 51Degrees' patented technology

For more details refer to 51Degrees performance blog.

For Demand Side Platforms (DSPs) and ad exchanges, every fraction of a millisecond counts when deciding how to respond to advertising opportunities.

To provide compelling and profitable advertising Adtech businesses operating real time bidding platforms need accurate information about end user's devices and browsers. As header bidding grows in importance the ability to provide actionable intelligence quickly has never been more important. Being slow or getting the bid wrong eats into the bottom line.

51Degrees' enhanced algorithm builds on existing patented techniques to generate device signatures which are faster to evaluate in real time without compromising their market leading accuracy or coverage. The enhancement is easy to deploy for developers as it uses the same interface as existing APIs.

For businesses processing 10s of billions of advertising events per day this enhancement will directly translate into both cost savings and profit compared to legacy regular expression character based solutions even when optimised with caching technology. Compact data files reduce memory consumption meaning smaller and cheaper virtual machine instances can be utilised. This is a significant benefit for businesses with 1000s of cloud server instances.

James Rosewell, CEO and Founder at 51Degrees, said: "51Degrees was quick to recognise the performance requirements for server side header bidding and the growth of programmatic advertising. Over the last year we've re-engineered the device detection process from the ground up to meet the specific requirements of Adtech customers. I'm delighted we're now unveiling this development to customers and prospects to trial. Any business using regular expression techniques with XML or JSON data files needs to join this free trial and experience for themselves the improvements 51Degrees has achieved in performance, accuracy and breadth. They won't be disappointed."

Rosewell adds: "Just consider this year alone we've added 202,418 device combinations to our database representing a major challenge for legacy suppliers who either need to compromise on device breadth or performance.** 2017 is the year to re-evaluate your device intelligence provider as the technology has improved significantly since 51Degrees entered the market in 2011."

Compare 51Degrees to other device intelligence providers here.

If you would like to sign up for the open trial of our new algorithm

Contact Us

About 51Degrees

51Degrees is the only open source device detection company designed in the current decade for the next decade. Future-proofed through innovative patented technology, its cost-effective, risk-free device detection solutions enable customer-led organisations to create a great web experience.

The company already has a portfolio of granted device detection patents in Europe and the US, and the new high-performance algorithm is patent pending. Its ability to deliver even faster results, with better than 99.9% accuracy demonstrates 51Degrees is clearly leading the way in device intelligence innovation. Other notable industry firsts include: native apps support, performance and accuracy milestones, inclusion of pricing information, date and software status data, and the simple identification of data-minimising browsers such as Opera or UC Browser. Read about more firsts here.

51Degrees is headquartered in Reading, UK. Over 1.5 million websites including global businesses like eBay, AdYouLike, Sizmek, Tonic, Adform, Dstillery already get critical device information from 51Degrees such as size, model, vendor, price, age, video support, and device type.

For more information visit: https://51degrees.com/resources/case-studies

*Tested using Dual 2.2Ghz Intel Xeon E5-2660 v2 10 Core CPU Windows Server 2012 server with unique random sample of 10 million current real world User-Agents. For more details refer to 51Degrees performance blog

**Refers to the number of device combinations added since 1st January 2017 until 28th July 2017

Originally published in PRNewswire on August 1st 2017

To read the original article, click here

Comments (0)
Chris Rudwick
>

Chris Rudwick

Other posts by Chris Rudwick
Contact author

Name:
Email:
Subject:
Message:
x

Tags

.NET 2013 2014 4G 51Degrees 5G A.C.Roma A7 ABI Acer Affiliate Marketing Alcatel Amazon AMP Analysis Analytics Android Android 5.0 Lollipop Android Kitkat Android Lollipop Android Media Stick Apache API Apple Apple TV Archos Asha Asian Market ASP.NET Asus Australia Big Data Black Friday Blackberry Blink Browser C C# Case Study CeBIT CES Chrome Cloud CMS combinations Comparison Competition CoolPad COTW Cron CSS3 Data Data Blog Data File Data Model Daydream Denver Design Desire Eye Desktop Detection Developers Device Device Data Device Detection Device Intelligence Device Popularity Device property Device Types Device Use Display dmexco DoCoMo Doogee DotNetNuke Download Drupal Email EReader E-Reader Ericsson Evaluation Event Examples EXPLAY Rio Facebook feature Firefox Firefox OS Fly Foundation Framework France Galaxy S3 Galaxy S5 Galaxy Tab A Galaxy Tab A 8.0 Galaxy Tab A 9.7 Germany git repositories Global Google Google Daydream GSMA HAProxy Hardware Hisense HTC HTC ONE MAX HTC OS HTML5 HTTP HTTP Headers Huawei HUAWEI. UPDATE HUDL Huwaei IBC Icemobile Prime 4.0 IE IFA IIS Image Optimiser Image Optimizer India Infographic Ingeniux Internet usage iOS iOS 7 iOS 8 ipad iPhone iPhone 6 IsEmailBrowser IsWebApp Italy Japan Java Javascript Jolla Kentico Keynote Kindle Kindle Fire Kindle Fire HD Leagoo Lenovo LG Location Log File Analysis LTE Lumia m.dot macOS Map Memory Meta Data Mi 4S Micromax Microsoft Miia Style Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Module Motorola MVC4 MWC MWC 2017 MWC16 MyPhone Native Native Apps NET New Release News News Letter Nexus Nexus 6 Nexus 9 NFC NGINX Nokia Nokia 3310 Non-Mobile NVIDIA Omate On7 OnePlus 5 Opera Opera Mini Operating System Optimisation OS OSX 10.10 OTA Panasonic Patent PC Pebble Performance phablet phone PHP Poland Presentation Press Release Price Band PRIV programmatic PS4 Python QMobile QR Codes Redirection Research Reseller Responsive Images Responsive web design RESS Review reviews RIM Ringmark RTB RWD Safari Samsung Scala Screen Screen resolution Screen Size SEO Server Server-side optimisation Set Box Set Top Box Sharepoint Shark 1 SHIFT phones Sitecore SLUSH Smart TV Smartphone Smartphones Smartwatches Snapdragon Sony Sony Xperia Spain Swedish Beers Symbian Tablet Tablets Tesco Testing Tips Top 5 TOTW TV UDS UK Umbraco Update updates US User Agent UserAgent User-Agent Vendors Version 3 VoLTE VR Wearable Web Web Apps WebKit WebMatrix White Paper Widgets Widnows WiFi Wiko Wileyfox Windows Windows Phone Xbox XBox One Xiaomi Xperia Xperia z Yosemite Z10 ZenFon 2 ZOPO ZTE