• About Us
  • Blog
  • Basket
  • Account
  • Sign In


AdSupplyAdSupply Inc. is a US based online ad network specializing in rich media content. They reach over 50 million active daily consumers and have close to a billion impressions per month on their network. They work with a wide range of advertisers on complex campaigns that deliver anything from online video to full landing page interstitials. Consequently they have developed a powerful targeting system in their platform to ensure that views are provided to the users they are the best fit for.


The growth of mobile web means that advertisers want to effectively present their content to a fast growing number of smartphones and tablets, all with different screen size and capabilities. However AdSupply’s content is much more complex than simple banner images. They have a sophisticated framework of delivery technology utilizing Javascript, HTML5, Flash and more. In order to deliver a great experience for mobile users it was essential to recognize hundreds of different properties for mobile devices and seamlessly integrate this data into their platform.


AdSupply shortlisted suppliers of mobile device data and undertook a complete evaluation based on:

  • reliability of the device lookup
  • depth and language of the API
  • performance of the API
  • ease of integration
  • frequency and ease of database updates
  • cost


Integrating 51Degrees Premium Device Data in their network enabled AdSupply to deliver rich media content to mobile devices, without compromising the speed and reliability demanded by their clients. In fact less than 1 millisecond has been added to the total response time. James Rosewell, CEO 51Degrees said “Our products have been designed to work for hobbyists using WordPress blogs to the largest web sites in the world. I’m delighted AdSupply are the first major advertising network to make the switch to 51Degrees.mobi”.

About 51Degrees

51Degrees™ is the only device detection company designed in the current decade for the next decade. Speed of response and accuracy are important for delivering an optimal user experience and hi-fidelity analytics. 51Degrees™ performs with better than 99.9% matching accuracy against 1,444,183 combinations of Device models, Operating systems, Browsers and Apps.

51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies, and over 1.5 million websites including global brands like eBay and Disney use 51Degrees’ Device Detection solution.

Get Results Like These

Start a Free TrialLicencing Pricing