Seznam.cz selects 51Degrees Device Detection


9/10/2018 12:34 PM

Device Detection 51Degrees Press Release Ad Tech News

Using 51Degrees, Seznam.cz improves targeting capability and user experience across all areas of their business

London, 11th September 2018, Published in PRLeap

51Degrees is delighted to announce its agreement with Seznam.cz, leader of the Czech online market.

As a leading online publisher, search engine and advertising platform, Seznam.cz understands the importance of delivering a fast, tailored service to maximise positive user-experience. But with the ever-increasing global smart phone usage and browser diversity, Seznam.cz's previous device detection solution was failing to deliver and the decision to change became necessary.

After reviewing all the major device detection suppliers Seznam.cz selected 51Degrees Enterprise solution due to the:

  • superior accuracy
  • speed
  • coverage
  • and frequency of updates

51Degrees has also enabled Seznam.cz to tailor the product to its specific needs, which has resulted in the improved provision of its services to Czech users.

We chose 51Degrees to supply the device database for Seznam.cz because it delivers stable up-to-date information, high performance and the flexibility to include our own rules. A great benefit is the NGINX API that will help us integrate the new solution into our systems. Tomáš WernerHead of Product, Seznam

Using 51Degrees, the targeting capability for mobile devices has improved and the number of undetected devices has decreased by 50%. Seznam are also reporting a 70% accuracy improvement.

It provides us with more precise information about our users, and the targeting capability for mobile devices is much better. 51Degrees provides highly accurate device detection in a fast-paced and dynamic ecosystem with new phone models, OS versions and platforms. Jakub NovotnýProgrammatic Manager, Seznam

In response to this, James Rosewell said:

I'm delighted Seznam.cz have recognised the value of the innovative, industry-changing tools and data the team at 51Degrees have created. It has been a pleasure to collaborate with the Seznam.cz team during the testing and procurement process. We are looking forward to hearing more about the positive results they are gaining as a result of deployment. James RosewellCEO, 51Degrees

About Seznam.cz

Seznam.cz is the leader of the Czech online market which reaches 95% of the Czech Internet population. It is a gateway to the Czech Internet for many users and homepage www.seznam.cz is visited by almost seven million real users every month. Seznam.cz combines a technological company with a media house and provides more than 20 services such as fulltext search, email service, map application, TV schedule, weather forecast, its own news service Seznam Zpravy and Television Seznam. Seznam.cz has more than 1300 employees and it is based in Prague.

About 51Degrees

51Degrees was founded in the UK in 2010 and is the only commercial open source solution available for companies looking for a device detection solution. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million websites. 51Degrees performs with better than 99.9% matching accuracy against circa 2,746,142 combinations of device models, operating systems, browsers and apps. 51Degrees provides excellent global device data coverage, including lesser-known devices and browsers.

The 51Degrees team will be attending DMEXCO in Cologne on 12th and 13th Sept. 2018.