Using 51Degrees, Adform can continue to pave the way providing precise and efficient real-time trading optimization and premium advertising on any device.
Adform, the leading independent AdTech company, is delighted to announce its extended agreement with Device Detection provider, 51Degrees. Adform are a best-in-class AdTech solution providing Enterprise software for advertisers and agencies.
Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side header bidding grows this is even more important data for Open RTB users.
We extended our contract with 51Degrees to supply the mobile device database for Adform because it's an accurate, extremely fast and scalable device detection service which fits our requirements for a low latency environment. 51Degrees powers device detection across our stack, from granular device targeting in our DSP to enhancing our mobile reporting capabilities and feeding into our SPO module. Jurjen de WalProduct Director, Global Partners & Integrations, Adform
For our buyers it is crucial to be able to optimize and report based on all available device characteristics. 51Degrees provides highly accurate device detection in a fast-paced and dynamic ecosystem with new phone models, OS versions and platforms announced almost daily. Feliksas NalivaikaProduct Director, Buyer Platform, Adform
Irmantas Venckus, Senior Director of Product Development at Adform also commented:
We evaluated numerous device detection solutions and only 51Degrees met our requirements and was very easy to integrate Irmantas VenckusSenior Director, Product Development, Adform
Responding to these comments, James Rosewell the founder and CEO of 51Degrees said:
I'm delighted Adform have recognised the value of the innovative and industry changing tools and data the great team at 51Degrees have created. James RosewellCEO, 51Degrees
Adform are a best-in-class AdTech solution providing Enterprise software for advertisers and agencies. Founded in Denmark in 2002, Adform is one of the world's largest private and independent advertising technology companies. From traditional ads to emerging mediums, Adform delivers the tools advertisers need to combine data with powerful creative formats by delivering a unified platform for the buying and selling of media globally.
51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million websites including global brands like AdForm, Basis, Betfred, Cisco, Epam, OpenText, Seznam, Sitecore, and more use 51Degrees’ Device Detection solution. 51Degrees performs with better than 99.9% matching accuracy against more than *880,000 combinations of device models, Operating Systems, Browsers and Apps.
51Degrees will be at Mobile World Congress 2018, Upper walkway stand 7UP.72
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*Numbers accurate at time of publication but may be higher
Published on PR Newswire 07/02/2018