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Britain Is Addicted To The Web As Mobile Browsing Rockets

Products Team

8/12/2013 8:43 AM

Performance Mobile Smartphone Optimisation News

Britain's mobile web usage has more than doubled since 2010

According to the Office for National Statistics (ONS), British people are becoming more and more addicted to the internet. Their data shows an increase in mobile web usage, from 24% in 2010 to 53% in 2013.

Some more key stats:

  • 73% of British adults use the internet every day.
  • 55% of people use the internet to access news
  • 72% of people use the internet to purchase goods

Read more

Google publish new guidelines to promote better mobile optimisation

Google released new guidelines and an updated PageSpeed Insights tool last week to help webmasters optimise their mobile pages for performance. In short, the goal is to make the mobile web faster by prioritizing how content loads.

Today's average mobile page typically takes more than 7 seconds to load, according to Google's data. Performance on mobile continues to improve, but there is still a long way to go.

Google wants to bring down the average load time to under one second, which 51Degrees.mobi released an infographic about earlier this year. Read more.

Firefox 23 arrives with a new logo and added features

Mozilla have released Firefox 23 for Windows, Mac, Linux, and Android last week. In addition to the new logo improvements include: share button, mixed content blocker and a desktop network monitor. Read more.