Mobile

There are two technical approaches that can be used to detect mobile devices: On-Premise and Cloud based. This blog explains the advantages and disadvantages of each and provides free source code to enable you to evaluate which solution is right for your organisation.

We've refreshed our Mobile Web Trends white paper to include web usage data from the 1st 9 months of 2012. Find out how much tablet web usage share has increased already in 2012, understand which mobile hardware vendors are gaining and losing share based on current web usage and learn about our free mobile analytics product and how it can help your business make smarter decisions.

This blog will describe how to implement 51Degrees.mobi properties client side by generating dynamic JavaScript from the server using 51Degrees.mobi device detection capability. For example; The follow code could be used to perform an action if the screen diagonal dimension is more than 5 inches.

if (feature.ScreenInchesDiagonal > 5) {....}

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has expanded its portfolio to include PHP. The PHP scripting language is powerful and flexible, making it a popular choice for web site developers. Around a third of all websites currently use PHP.

This means even more developers and site owners can now discover whether the visiting device is a tablet, whether it's a smart phone, what the screen size is – and they can then adjust the online content accordingly.

The weather outside may be a typically damp British April - but here at 51Degrees.mobi there's not a cloud in the sky. We've developed a mobile device detection solution that doesn't rely on a ‘cloud' connection every time there's a new visitor to your mobile web site.

As far as we're concerned, cloud services are very well-suited to location-based services and other applications that require vast quantities of data. They're also often a practical solution when information needs to be shared but needs to be controlled or monitored as well.

However, mobile device detection is a completely different type of situation.

If you don't have a web site designed for mobile phones, you don't just risk frustrating your customers when they visit you online. You're also likely to drain their smartphone batteries. That's the message from a research team based at California's Stanford University.

The researchers published a paper entitled “Who Killed My Battery: Analyzing Mobile Browser Energy Consumption” at the World Wide Web 2012 conference last week. They used an Android handset to browse a variety of popular web sites, measuring the phone's energy consumption as it loaded and rendered web pages. As well as analysing each page, the team also measured the energy needed to render individual web elements such as images, JavaScript, and CSS.

Enabling your website for mobile visitors doesn't just improve the consumer experience. It also makes commercial sense.

The latest organisation to produce figures that prove what we've known for a long time is UK-based search marketing agency Mediarun. It's found that ‘bounce rates' from mobile devices are around 40%, which is about 10% higher than on desktop browsers. The company says this means 5.6% of all mobile traffic is being lost by online retailers... and that's a significant amount of lost sales.

With 51Degrees.mobi fully integrated within Ingeniux CMS and Cartella, Ingeniux customers can easily target web content to mobile devices, preview content display on a wide range of devices, and accelerate development of advanced mobile features.

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen's detailed analysis of smartphone usage reveals that retailers' mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers' mobile websites over mobile apps, although consumers who used retailers' mobile apps tended to spend more time on them.

This blog briefs on the steps involved in configuring the 51D Framework - .Net Mobile Toolkit with an existing ASP.Net application. These steps are common to ASP.Net web applications based on .Net 2.0 and .Net 4.0.

Integrating the 51D Framework with an existing ASP.Net web application involves configuring the licence key, defining required custom configurations and referring to appropriate version of Framework assemblies.

Let's look at each step in brief assuming you have already installed the 51D Framework - .Net Mobile Toolkit.