Online retailers lose more web traffic from mobile browsers

Products Team

4/20/2012 7:41 AM

Device Detection Mobile News Web

Enabling your website for mobile visitors doesn't just improve the consumer experience. It also makes commercial sense.

The latest organisation to produce figures that prove what we've known for a long time is UK-based search marketing agency Mediarun. It's found that ‘bounce rates' from mobile devices are around 40%, which is about 10% higher than on desktop browsers. (Bounce rate refers to customers who visit a web site but only look at a single page before ‘bouncing' off to another destination). Mediarun says this means 5.6% of all mobile traffic is being lost by online retailers... and that's a significant amount of lost sales.

The reason is clear, according to Mediarun: a lack of mobile-friendly sites, leaving customers to battle with a full-size site on a small mobile screen.

Separate research conducted last year on behalf of Compuware revealed that 46% of mobile web users were unlikely to return to a website if they had trouble accessing it from their phone.

Put all these figures together and you have a clear message. If you want to remain successful, make sure your web site works on mobile devices. Don't let your customers bounce away!

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