8/6/2015 11:30 AM

You don't have to be rich to iOS

(but it helps)

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.



8/4/2015 1:52 AM

Does size matter?

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.



7/30/2015 12:30 AM

Is BlackBerry still Relevant?

Vital stats that can help us analyse the possibilities for BlackBerry

51Degrees takes a look at the current state of BlackBerry, here are the vital stats that can help us analyse the possibilities for BlackBerry.


Data Team

6/23/2015 4:21 AM

Windows Web Traffic May 2015

Desktop vs Mobile

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.


Data Team

6/8/2015 11:50 AM

51Degrees Mobile Analytics has been updated

Examples of charts you can produce using our analytics tool

Based on data we've gathered, our analytics tool provides information about the behaviour of devices accessing website. The insight this brings helps you optimize the user experience for the most popular devices.


James Rosewell

3/26/2015 7:00 AM

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.


James Rosewell

11/12/2014 2:42 PM

Upgrade Google Analytics

Enable Multi-Screen Tracking

Analytics techniques haven't kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn't often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don't without some enhancements.


James Rosewell

9/19/2014 8:45 AM

Using QR Codes - 3 Simple Tips

McDonalds. I could love it more.

QR codes have been around for 20 years and have now appeared everywhere. They're an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.



8/28/2014 3:13 PM

Device Detection Selection Criteria

Ensure your customer's device doesn't get in the way of your brand experience

Integrating Device Detection into your web site is more urgent than ever. Data suggests that we are close to seeing a third of all requests originate from mobile devices which means that no organisation can afford to offer a negative mobile or tablet experience anymore. This article will help you understand what to look for in a device detection solution and provide a 13 point checklist to help you pick the right solution for your business.


Products Team

6/5/2013 4:25 PM

James Rosewell on the panel at OMA big data event

James Rosewell, founder and CEO of 51Degrees, will be part of a panel discussing individual data usage at the OMA big data event tomorrow.