8/23/2021 4:30 PM
How to filter bots from your analytics platform with User Agent data
Using User Agent data as a starting point, you can investigate unusual website traffic spikes
For many marketers, bots can wreak havoc on your website traffic reporting. There are a few good guides out there to help you filter out crawlers from your analytics platform, but they don’t always solve the problem. So, we came up with our own solution.
2/5/2021 2:00 PM
What is the effect of acquiring a domain on your website analytics?
Ever wondered what happens to your website analytics when you redirect an entire domain to your own?
When one company acquires another, there are some side-effects you may not have considered. This article discusses the effects of an acquisition from a marketer’s point of view.
8/29/2019 3:30 PM
Firefox Broke Analytics and Social Media
What's changing, why it's a problem and how to respond
Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.
3/14/2018 3:22 PM
Comparing 51Degrees to Google Analytics
51Degrees share the device data differences
51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.
2/14/2018 1:45 PM
Are you still using your Tablet?
51Degrees take a look at the latest Tablet trends
Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.
6/15/2017 12:00 PM
51Degrees Unrivaled Device Data Accuracy
Comparing 51Degrees to other device intelligence services
Here at 51Degrees we're often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.
8/17/2015 3:55 AM
Are people tiring of new phones?
51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.
8/10/2015 4:36 AM
The death of the challenger brand in the tablet market?
To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise' that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)
8/6/2015 11:30 AM
You don't have to be rich to iOS
(but it helps)
The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.
The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.
Elements of this article were featured in The Register. You can see the article here.