News

dmexco-24

Marketing

9/10/2024 2:30 PM

DMEXCO 2024

It's September and that means it's time for DMEXCO. Want to see what we've been working on? Read on for the inside scoop on all things data.

prebid

51Degrees

4/30/2024 12:45 PM

9% revenue boost to publishers with 51Degrees and Prebid

Setting the standard for Prebid integrations

Publishers can bank a meaningful improvement in CPM with 51Degrees device data enriching the OpenRTB device object. Ensure you get the most value from your advertising space with little effort.

webview

Data Team

4/3/2024 2:30 PM

The importance of detecting WebView

Understand where your content is being displayed

It’s important to consider both the User-Agent and User-Agent Client Hints when detecting WebView. Our device detection can easily do this for you.

improvement-steps

51Degrees

1/11/2024 1:00 PM

Improvements to 51Degrees made in 2023

Staying on top of industry changes is crucial for an accurate device detection service

A lot happened in 2023 – industry changes and major device releases dominated the device detection market. In response to this, we continuously updated the 51Degrees service.

2024

51Degrees

1/4/2024 2:30 PM

Service update for 2024

The UK bank holidays will affect our data file and support availability. This blog details which dates in 2024 will be affected.

predictive-algorithm

51Degrees

10/11/2023 12:00 PM

Update to the 51Degrees predictive algorithm

We’ve updated our predictive algorithm to tolerate corruption in the User-Agent and User-Agent Client Hints data. The changes result in a more accurate device detection.

DMEXCO-TFM

51Degrees

8/24/2023 3:30 PM

Events we’re attending in September 2023

Come and see us at DMEXCO and Technology for Marketing

In September, you can meet the 51Degrees team at DMEXCO in Cologne or at Technology for Marketing in London. Let’s chat!

new-data-file-schedule

51Degrees

7/6/2023 2:00 PM

We now release data files on Fridays

This change has been in effect since Friday 30 June 2023

In the next round of device detection improvements to 51Degrees, we’ve improved our data file release schedule.

data-accuracy

51Degrees

6/7/2023 4:30 PM

We’ve improved our device detection accuracy

Better detection without compromising performance

We’ve improved our device detection accuracy following feedback raised by our customers, and we’re pleased to announce the release of our upgraded algorithm and data files.

ua-ch

51Degrees

2/24/2023 10:30 AM

Google's revised plans for the User-Agent

User-Agent Client Hint (UA-CH) updates from the fourth CMA report

On 31 January, Google’s Q4 report to the UK CMA was released. The report provides much-needed updates on the User-Agent reduction and User-Agent Client Hints. We recap the key points from the report in this blog.