News
9/10/2024 2:30 PM
DMEXCO 2024
It's September and that means it's time for DMEXCO. Want to see what we've been working on? Read on for the inside scoop on all things data.
4/30/2024 12:45 PM
9% revenue boost to publishers with 51Degrees and Prebid
Setting the standard for Prebid integrations
Publishers can bank a meaningful improvement in CPM with 51Degrees device data enriching the OpenRTB device object. Ensure you get the most value from your advertising space with little effort.
4/3/2024 2:30 PM
The importance of detecting WebView
Understand where your content is being displayed
It’s important to consider both the User-Agent and User-Agent Client Hints when detecting WebView. Our device detection can easily do this for you.
1/11/2024 1:00 PM
Improvements to 51Degrees made in 2023
Staying on top of industry changes is crucial for an accurate device detection service
A lot happened in 2023 – industry changes and major device releases dominated the device detection market. In response to this, we continuously updated the 51Degrees service.
1/4/2024 2:30 PM
Service update for 2024
The UK bank holidays will affect our data file and support availability. This blog details which dates in 2024 will be affected.
10/11/2023 12:00 PM
Update to the 51Degrees predictive algorithm
We’ve updated our predictive algorithm to tolerate corruption in the User-Agent and User-Agent Client Hints data. The changes result in a more accurate device detection.
8/24/2023 3:30 PM
Events we’re attending in September 2023
Come and see us at DMEXCO and Technology for Marketing
In September, you can meet the 51Degrees team at DMEXCO in Cologne or at Technology for Marketing in London. Let’s chat!
7/6/2023 2:00 PM
We now release data files on Fridays
This change has been in effect since Friday 30 June 2023
In the next round of device detection improvements to 51Degrees, we’ve improved our data file release schedule.
6/7/2023 4:30 PM
We’ve improved our device detection accuracy
Better detection without compromising performance
We’ve improved our device detection accuracy following feedback raised by our customers, and we’re pleased to announce the release of our upgraded algorithm and data files.
2/24/2023 10:30 AM
Google's revised plans for the User-Agent
User-Agent Client Hint (UA-CH) updates from the fourth CMA report
On 31 January, Google’s Q4 report to the UK CMA was released. The report provides much-needed updates on the User-Agent reduction and User-Agent Client Hints. We recap the key points from the report in this blog.