• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

Published on Monday, February 20, 2012

New research says less than a third of top US online retailers are ready for tablets

51Degrees.mobi strongly believes that one size doesn’t fit all. It’s the reason we created our own mobile device description repository, which enables web designers to create a site that’ll adapt automatically for visitors using mobile phones.

However, it’s important to realise that a choice of just two sizes can also be less than ideal. With consumers now using portable internet-connected devices that range from feature phones to iPads, simply deciding whether or not a handset is ‘mobile’ isn’t always enough.

Our Premium data identifies thousands of mobile and tablet devices, offering a wide range of properties that can be used to customise each user’s browsing experience.

This means tablet users can receive a big-screen experience optimised for touch control - while mobile phones receive a site that’s tailored to a smaller screen and perhaps a different input method. Without this level of customisation, the links on a conventional website could well be too small for a tablet user’s fingertips... yet a basic mobile-specific site won’t make full use of the tablet screen.

A new survey shows that many retailers have fallen into this ‘tablet trap’ of believing a conventional web page is good enough for tablet users.

The survey, which was commissioned by rich media platform Zmags and conducted by research firm HawkPartners, looked at mobile and tablet online offerings from the top 100 US internet retailers.

It revealed that fewer than one third of retailers had tablet-optimised sites for e-commerce, although more than half of retailers had smartphone-specific offerings. In addition, over two thirds of retailers had iPhone apps but only half of them were e-commerce enabled.

The results may be surprising - but the conclusion is simple. With consumers increasingly favouring tablet devices for browsing and shopping, the retailer that provides the best experience is in with a good chance of winning the sale. And that means offering a web site tailored for each visitor.

Comments (0)
James Rosewell
>

James Rosewell

Other posts by James Rosewell
Contact author

Name:
Email:
Subject:
Message:
x

Tags

.NET 4G 51Degrees 5G Acer Adform Adtech Advertising Afilias Alcatel Amazon AMP Analysis Analytics Android Apache API Apple Asian Market ASP.NET Asus Blackberry Browser C C# Centro Chrome Cloud CMS CPU CSS3 Data Data Blog Data File Daydream Design Detection Developers Device Device Data Device Detection Device Intelligence Device Models Device property DeviceAtlas Disney dmexco DotNetNuke Download ebay Ericsson Event Facebook Firefox Foundation Framework Galaxy git repositories Google Google Analytics Google Daydream GPU GSMA Guess HAProxy Hash Trie HTC HTML5 HTTP HTTP Headers Huawei Infinix Ingeniux Internet usage iOS iOS 13 ipad iPadOS iPhone iPhone 11 Java Javascript Kentico LG Liferay LTE m.dot Memory Memory leak Meta Data Microsoft Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Motorola Mozilla MWC MWC 2017 MWC16 Native Apps NET New Release News Nexus NFC NGINX Nokia OnePlus 5 Opera Operating System Oppo Optimisation OS Patent Performance PHP Press Release Price Band programmatic Publishers Python Redirection Research Responsive Images Responsive web design RESS Review RTB RWD Safari Samsung Scala ScientiaMobile SEO Server Server-side optimisation Seznam.cz Sitecore Smart TV Smartphone Smartwatches Sony Swedish Beers Tablet Tencent Testing Tips Tutorial Umbraco Update User Agent User-Agent Valgrind Varnish Varnish Cache Video Vodafone VoLTE Web Web Apps Web content management Webtrekk White Paper Widgets WiFi Windows WURFL Xiaomi Xperia ZTE