Mobile

Based on data we've gathered, our analytics tool provides information about the behaviour of devices accessing website. The insight this brings helps you optimize the user experience for the most popular devices.

Every day consumer electronic vendors fuel the growing demand for smartphones, tablets and smartwatches by releasing new web enabled devices. From the mighty Apple iPhone and iPad to the relative smaller-scale like Gionee, Oppo and Fly, 51Degrees research their devices and enter the device specifications and other information into our database.

For many marketers it's essential to know how each device and platform is performing. 51Degrees provide a tool which aggregates usage information from over 3 billion unique web visits per month and shows vendors exactly how their models are performing by country and month. This information differs to sales figures and show real usage of the web.

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.

This week we will look at how the price band of devices used for Web access has changed since January 2014. Data in this article represents aggregated device data in the US. Using the 51Degrees PriceBand property in Device Detection is beneficial for website analytics to gain significant understanding of visitors or clicks. Such data is especially useful when combined with other analytics data and used for the purposes of A/B testing.

QR codes have been around for 20 years and have now appeared everywhere. They're an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.

For the first time 51Degrees brings insight into the retail price of mobile and tablet devices accessing the web. Using US dollar pricing the most popular mobile devices have been classified into price bands between $50 and $999. Charts show which price bands are the most popular along with details of the top devices in each price band.

Web performance is a vital component to creating a great web experience for your users. With this in mind, 51Degrees.mobi have partnered with the GSMA to create a mobile web performance section on the new GSMA smarter apps guidelines.

Last week, Tesco announced that their 'hudl' tablet had sold more than originally predicted, with over 300,000 units being sold in the run-up to the holiday season. This week 51Degrees takes a look at UK web traffic from the 8 most popular budget tablets (below £250) over the last 3 months.

Earlier this week Amazon reported record breaking sales for this years 'Black Friday', with mobile sales surging by 43% since last year. This week 51Degrees breaks down web traffic from the United States between mobile devices and desktops.

After countless leaks, rumours & speculation and even a few teases from Google, the newest iteration of Google's mobile operating system, codenamed KitKat, has finally been unveiled.