Web

sandcastle

51Degrees

11/23/2020 5:00 PM

Why 51Degrees supports Marketers for an Open Webs' call to block Google’s Privacy Sandbox

Privacy Sandbox isn’t really about privacy at all – it’s about control.

The open web is about to cross a point of no return. Here’s why that mustn’t happen and what we can all do about it.

AMP

51Degrees

3/14/2016 8:00 AM

Accelerated Mobile Pages Launched

Google AMP

On the 24th February Google launched AMP. Announced last October, AMP is an open source platform that aims to improve user experience of the mobile Web by reducing the possible complexity of Web pages.

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Edward

10/4/2013 2:11 PM

Do High-Speed Trains Have High-Speed Websites?

Mobile Web Review: eurostar.com

This week we divert from looking at recent mobile websites to take a look at an older offering. Eurostar launched a version of its website optimised specifically for mobile devices over two years ago. Like other websites with mobile offerings it will automatically detect mobile users and redirect them to the appropriate m.eurostar.com site. I journey through this mobile offering to see how this older experience has stood up to the test of time.

jonarne

Joe Davine

10/3/2013 8:40 AM

OTA13 - Jon Arne S: Mobile Web Performance

With Over the Air 2013 coming to a close last Saturday, I took some time to reflect on some of the more memorable talks given over the two-day event. Mobile and web performance guru Jon Arne Sæterås' presentation was particularly informative, and inspired me to write a quick summary for people that did not get the chance to see it live in person.

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Products Team

4/23/2012 1:02 PM

Poor mobile web design will flatten your smartphone battery

If you don't have a web site designed for mobile phones, you don't just risk frustrating your customers when they visit you online. You're also likely to drain their smartphone batteries. That's the message from a research team based at California's Stanford University.

The researchers published a paper entitled “Who Killed My Battery: Analyzing Mobile Browser Energy Consumption” at the World Wide Web 2012 conference last week. They used an Android handset to browse a variety of popular web sites, measuring the phone's energy consumption as it loaded and rendered web pages. As well as analysing each page, the team also measured the energy needed to render individual web elements such as images, JavaScript, and CSS.

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Products Team

4/20/2012 7:41 AM

Online retailers lose more web traffic from mobile browsers

Enabling your website for mobile visitors doesn't just improve the consumer experience. It also makes commercial sense.

The latest organisation to produce figures that prove what we've known for a long time is UK-based search marketing agency Mediarun. It's found that ‘bounce rates' from mobile devices are around 40%, which is about 10% higher than on desktop browsers. The company says this means 5.6% of all mobile traffic is being lost by online retailers... and that's a significant amount of lost sales.

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Products Team

3/12/2012 6:10 PM

New research shows that shopping on mobile web sites still beats mobile apps

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen's detailed analysis of smartphone usage reveals that retailers' mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers' mobile websites over mobile apps, although consumers who used retailers' mobile apps tended to spend more time on them.

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James Rosewell

1/16/2012 7:35 AM

What do the new domain name suffixes mean for mobile web sites?

If I see a street sign that says The Close, I'd expect the road to be a cul-de-sac. If it's called The Crescent, I'd expect it to be curved. The Boulevard may well have a central reservation. And the High Street will probably have shops. Not always but often.

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James Rosewell

1/10/2012 7:29 AM

Will the trend at CES for larger screens lead to poorer mobile web sites?

This year's CES event in Las Vegas promises to be the biggest yet. But it's not just the event that's getting bigger.