• About Us
  • Blog
  • Basket
  • Account
  • Sign In


Mobile World Congress 2015

Published on Monday, November 3, 2014

Mobile World Congress 2015

The countdown begins

What is Mobile World Congress

The evolution of mobility continues to develop and grow rapidly and it is definitely an industry that deserves the attention of businesses. Mobile has become an important and powerful technology for a business to consider utilizing in engaging with its clients and employees.

There are many events where new innovations or IT related products are presented to the market. However in the mobile business the GSM Mobile Word Congress is the best opportunity for companies to introduce their contemporary goods, applications or services. It supports the development of worldwide innovations and gathers mobile enthusiasts from all over the world. Therefore it is also a great platform for investors in the evolution of communications, to seek the best value from the latest industry leaders.

Last year, during the Mobile World Congress in Barcelona, we could examine devices from all over the world, including well-known brands such as Samsung, LG, Alcatel, Nokia, Sony, HTC and Lenovo, which did not disappoint us.

The Agenda

At this point it is too early to know all the details. It certainly looks like consumers and privacy will be in focus. Wearable electronics and the use of mobile electronics for medical purposes will also be covered. As usual, there are other interesting subjects that focus on various business topics.

Day 3 will have two topics that are most likely to have the greatest effect on the shape of things to come in the mobile world. 5G networks will help shift the ratio between mobile and non-mobile devices used for Web access even further in favour of mobile devices. 5G networks will also potentially allow us to abandon landline connections for good. Net neutrality is another important topic as it will affect all Internet users.

View the agenda for MWC 2015

MWC Countdown


51Degrees at MWC 2015

In 2015 Mobile World Congress will also take place in Barcelona between March 2nd and March 5th and again, it will be a great opportunity for professionals and companies to network, share ideas and advertise services. 51Degrees, a leader in device detection for mobile phones, tablets and TVs, has previously taken part in Mobile World Congress events.
For more details please see:

- 51Degrees meets Grant Shapps UK MP at Mobile World Congress
- 51Degrees Exhibiting at Mobile World Congress and CeBIT Germany

Similarly, 51Degrees will be taking part in MWC 2015 where we will present our improved device detection solution and introduce our new affiliate program.

Device detection remains a hot issue with an ever-increasing amount of mobile devices and device types. Businesses all around the world will have to adapt eventually in order to keep up with the competition. What we are seeing is an evolution of consumer behavior and mindset. Brands are becoming less important in many markets with an easier access to alternatives. In the past you were limited by the goods your local shops were selling, or your local superstore had in stock. Now consumers have access to dozens of online shopping platforms with thousands of smaller firms using these platforms to sell their goods and services. You have all the information at the palm of your hand and you can afford to be picky.

While prices are an important factor for most of us, the way information is displayed also plays a great role. Imagine two websites selling the same kind of item, or so they claim. One has a bulky website designed for a desktop computer. The other one has a neat and fast website created with mobile devices in mind with optimized design for several device types. The latter is more user friendly towards mobile devices and therefore has a better customer engagement ration translating in to more purchases.

But why do you want device detection if you have tools like RWD? That is indeed a good question. The answer is in the fundamental flaw of RWD - the concept of all devices being treated equally. While it may work great for smaller websites, it could cause a problem for websites with a significant amount of graphics and various media content. In the context of the above example: A successful online store aims to place as much information as possible. That information includes pictures, reviews and sometimes videos of the product. Such an amount of information translates into a lot of data that customer's device will need to download. Having an optimized version for each type of device (i.e. Tablet, Smart Phone etc...) will allow you to supply the right resources making the website load faster and work smoother hence improving user experience.

Pay us a visit at MWC 2015 and learn how our device detector and device data can help you improve the experience for your users!

Comments (0)

Author: Mike

Categories: Opinion

Tags: Device Detection , MWC



Other posts by Mike
Contact author



.NET 2013 2014 4G 51Degrees 5G A.C.Roma A7 ABI Acer Adtech Affiliate Marketing Afilias Alcatel Amazon AMP Analysis Analytics Android Android 5.0 Lollipop Android Kitkat Android Lollipop Android Media Stick Apache API Apple Apple TV Archos Asha Asian Market ASP.NET Asus Australia Big Data Black Friday Blackberry Blink Browser C C# Case Study CeBIT CES Chrome Cloud CMS combinations Comparison Competition CoolPad COTW Cron CSS3 Data Data Blog Data File Data Model Daydream Denver Design Desire Eye Desktop Detection Developers Device Device Data Device Detection Device Intelligence Device Popularity Device property Device Types Device Use DeviceAtlas Display dmexco DoCoMo Doogee DotNetNuke Download Drupal Email EReader E-Reader Ericsson Evaluation Event Examples EXPLAY Rio Facebook feature Firefox Firefox OS Fly Foundation Framework France Galaxy S3 Galaxy S5 Galaxy Tab A Galaxy Tab A 8.0 Galaxy Tab A 9.7 Germany git repositories Global Google Google Daydream GSMA HAProxy Hardware Hisense HTC HTC ONE MAX HTC OS HTML5 HTTP HTTP Headers Huawei HUAWEI. UPDATE HUDL Huwaei IBC Icemobile Prime 4.0 IE IFA IIS Image Optimiser Image Optimizer India Infographic Ingeniux Internet usage iOS iOS 7 iOS 8 ipad iPhone iPhone 6 IsEmailBrowser IsWebApp Italy Japan Java Javascript Jolla Kentico Keynote Kindle Kindle Fire Kindle Fire HD Leagoo Lenovo LG Location Log File Analysis LTE Lumia m.dot macOS Map Memory Meta Data Mi 4S Micromax Microsoft Miia Style Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Module Motorola MVC4 MWC MWC 2017 MWC16 MyPhone Native Native Apps NET New Release News News Letter Nexus Nexus 6 Nexus 9 NFC NGINX Nokia Nokia 3310 Non-Mobile NVIDIA Omate On7 OnePlus 5 Opera Opera Mini Operating System Optimisation OS OSX 10.10 OTA Panasonic Patent PC Pebble Performance phablet phone PHP Poland Presentation Press Release Price Band PRIV programmatic PS4 Publishers Python QMobile QR Codes Redirection Research Reseller Responsive Images Responsive web design RESS Review reviews RIM Ringmark RTB RWD Safari Samsung Scala ScientiaMobile Screen Screen resolution Screen Size SEO Server Server-side optimisation Set Box Set Top Box Sharepoint Shark 1 SHIFT phones Sitecore Sitecore version 9 SLUSH Smart TV Smartphone Smartphones Smartwatches Snapdragon Sony Sony Xperia Spain Swedish Beers Symbian Tablet Tablets Tesco Testing Tips Top 5 TOTW Tutorial TV UDS UK Umbraco Update updates US User Agent UserAgent User-Agent Vendors Version 3 Video VoLTE VR Wearable Web Web Apps Web content management WebKit WebMatrix White Paper Widgets Widnows WiFi Wiko Wileyfox Windows Windows Phone WURFL Xbox XBox One Xiaomi Xperia Xperia z Yosemite Z10 ZenFon 2 ZOPO ZTE