How Much Windows Phone Web Traffic Comes from Nokia Devices?


11/29/2013 11:27 AM

HTC Nokia Microsoft Analysis

Chart of the Week

AdDuplex released a report earlier this week stating that Nokia controls 90% of the windows phone market. This week 51Degrees takes a look at web traffic originating from global windows phone devices.

Global Web Traffic - Windows Phone Devices


Nokia have managed to go from having 8.37% of the Windows Phone web traffic back in January 2012, to contributing 82.89% in September 2013. This huge shift in Windows Phone market power convinced Microsoft to acquire Nokia, with Microsoft's shareholders approving the acquisition of Nokia's devices and services business for $7.2 billion earlier this month.

HTC have seemingly lost out to the huge rise in Nokia's popularity, losing 42.84% of Windows Phone web share over the last year. With HTC reporting their first ever quarterly loss earlier this year, could the increased popularity of Nokia phones be chipping away at their market share? Or did their flagship HTC One device not sell as well as they had predicted?