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Device Detection Selection Criteria

Published on Thursday, August 28, 2014

Device Detection Selection Criteria

Ensure your customer’s device doesn’t get in the way of your brand experience

Overview

Integrating Device Detection into your web site is more urgent than ever. 30% of web traffic in the United States now originates from mobile devices. Some sources suggest almost half of all paid searches are now carried out on mobile devices. No organisation can afford to offer a negative mobile or tablet experience.

Responsive Web Design (RWD) complemented with server side Device Detection techniques, often termed Responsive Server Side (RESS) or Adaptive Design, provides a fast, high performance solution to many of the challenges associated with supporting multi-screen. Device Detection also significantly enhances the insight available from tools which support customer engagement and business intelligence.

Some Device Detection suppliers make bold claims about the market-leading nature of their products. In reality many suppliers making such claims don’t in fact provide the highest accuracy, fastest performance, most extensive device coverage or easiest setup, often charging a high price for unnecessary professional services and support.

Yet if you choose wisely, you can have a device detection solution that not only integrates seamlessly and easily into your current platforms, but is future-proofed to grow with your business and web needs, that enables you to gain insights into your customers’ behaviours, and make it easier for you to deliver great user experiences for your customers on any device.

What Should I Look For?

What businesses need from their device detection solution?

  • Fast and Accurate Data – ensuring the right result every time
  • Device, OS and Browser Combination Intelligence – always supporting the latest devices
  • Enhanced Analytics Tools – driving bottom line revenue improvement
  • Easy to use Enterprise-Class Software – reducing operational complexity, risk and cost

In short a data insight engine that detects, responds, analyses and ultimately improves your users’ experiences, today and for as long as you need it.

We’ve put together a 13 point check list in this guide to help you make the right choice for your business. If you’d like to find out more from us at 51Degrees, we’re happy to help.

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Author: Mike

Categories: News, Opinion

Tags: Device Detection , News , Analytics

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