IsEmailBrowser is a new beta property that has been added to the 51Degrees.mobi property library. IsEmailBrowser can be used to indicate whether a HTTP request was sent from an email client or from a regular browser.
If used with an email tracking pixel you can gain vital information about the device and browser that is opening the email. For example:
- Using the BrowserName property you can understand what client/browser is being used to render the email.
- The IsTablet property can tell if the email is viewed on a tablet.
- Screen size information can also be determined enabling the email to be optmised for the screen.
- Or HardwareFamily will tell the popular marketing name for the device.
Below is a process diagram, showing how to enhance a tracking pixel to gain vital email device analytics: