News

51DegreesandCentro

51Degrees

8/2/2018 10:00 AM

Centro select 51Degrees Device Detection

Using 51Degrees, Centro have gained more accurate and much faster device detection.
51DegreesLogo

Paula

5/17/2018 3:08 PM

51Degrees API Capabilities

PHP, LUA, Go, Varnish and NGINX updates

The 51Degrees Device Detection software allows an application to determine the exact details about a user’s device. We support many programming language versions and have made some recent enhancements that are relevant for anyone using PHP, LUA and Go.

Data-Accuracy

Marketing

5/4/2018 3:00 PM

Device Detection the 51Degrees Way

51Degrees versus ScientiaMobile's WURFL and the importance of primary data sources

Here at 51Degrees, we pride ourselves on the accuracy of our data and as such research our device information using trusted vendor sources, unlike ScientiaMobile.

GSMA-5G-Trend

James Rosewell

2/21/2018 9:44 AM

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

MWC-and-SwedishBeers

51Degrees

2/20/2018 10:57 AM

51Degrees is attending Mobile World Congress 2018

Find us at Pod 7UP.72, Upper Walkway in between Hall 7 and Hall 8.1 to see how 51Degrees is helping leading Brands, Ad Tech and Content Management Platform transform their business capabilities.

Sitecore

51Degrees

2/19/2018 11:09 AM

Sitecore and 51Degrees Power Sitecore Device Detection

Partnership brings deeper insights into consumer preferences and device-specific behavior

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

51D-logo

51Degrees

2/7/2018 4:26 PM

Leading AdTech company Adform select 51Degrees Device Detection

Using 51Degrees, Adform can continue to pave the way providing precise and efficient real-time trading optimization and premium advertising on any device.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

publisher

51Degrees

12/14/2017 12:30 PM

The Problems Still Plaguing Publishers in a Mobile World

Adapt and Optimise to Maximise Ad Revenue

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

Sitecore-51Degrees

Paula

10/16/2017 1:00 PM

Sitecore boosts Device Detection with 51Degrees

Formal partnership agreement announcing 51Degrees as Sitecore's embedded device detection provider

Sitecore is delighted to announce its formal partnership agreement with 51Degrees. 51Degrees will be Sitecore's Device Detection service provider. Sitecore is a leader for eight years running in the Gartner Magic Quadrant for web content management. 51Degrees already provides Device Intelligence to over 1.5 million websites worldwide.