uach webinar

Why is Google messing with the User-Agent?


9/1/2022 1:00 PM

Event User Agent Client Hints Version 4 Google News

Join our webinar and find out how Google’s Privacy Sandbox proposals will affect you

In the coming months, Google’s Privacy Sandbox proposals (which include User-Agent Client Hints and changes to the User-Agent header) will rear their ugly head. The impact to website owners, web analytics professionals, and performance optimization specialists needs to be addressed.

To ensure you are prepared for these changes, we’ll be hosting a free virtual webinar discussing the future caused by Google messing with the User-Agent header.

Watch the webinar replay here
uach webinar

User-Agent Client Hints (UA-CH), Google’s alternative to the User-Agent HTTP request header, is being rolled out in stages to Chromium browsers. In October, we predict the next major change will occur. If you do not prepare your web offerings accordingly, your websites could break.

We want to help you understand why Google is making these changes to the Chromium browsers, alongside providing resources for you to prepare. This free virtual webinar will also contain a live Q&A session, so you’ll have the opportunity to discuss any concerns surrounding UA-CH and the User-Agent Reduction with us.

Join our hosts James Rosewell and Kirstin on 28 September at 16:00 (UTC +1) to find out more on Google’s proposals.

We look forward to seeing you there!

Edit: Thank you to everyone who joined us for our webinar! If you missed the live showing, you can watch the webinar on catch-up here.

You can also read an edited transcript of the webinar here.

Watch the webinar here