• About Us
  • Blog
  • Basket
  • Account
  • Sign In


Sitecore and 51Degrees Power Sitecore Device Detection

Published on Monday, February 19, 2018

Sitecore and 51Degrees Power Sitecore Device Detection

Partnership brings deeper insights into consumer preferences and device-specific behavior

Sausalito, Calif – Feb. 15, 2018 – Sitecore®, the global leader in experience management software, today announced a partnership with 51Degrees™ that will bring comprehensive device detection services to the Sitecore® Experience Platform™.

From smartphones, tablets, and watches to desktop computers or smart TVs, consumers are using more devices than ever to research and interact with brands. Given that 75 percent of customers expect a personalized experience regardless of device, it’s up to marketers to deliver. With Sitecore device detection powered by 51Degrees™, marketers can immediately understand consumer device preferences and design experiences that will drive increased conversions.

“In an increasingly connected world, consumers are demanding more from brands,” said James Rosewell, CEO at 51Degrees™. “A major part of that equation is knowing which devices they’re using and understanding how and when those devices are being used. When the 51Degrees™ device detection technology is combined with the rich customer insights that come from the Sitecore Experience Platform, marketers are coming closer than ever to truly knowing and understanding their customers.”

Available out of the box in version 9 of the Sitecore Experience Platform, 51Degrees™ Device Detection is fully integrated and available in multiple areas of the platform to provide contextual and meaningful experiences to every user. Benefits include:

  • Agility – Developers and marketers can quickly identify the exact device a customer is using to create intelligent, personalized, responsive, and adaptive web experiences.
  • Intelligence – Using device detection data and tags, marketers can see device type, mode, price range, and features to deploy intelligent segmentation and deep reporting, and gain insight into customer preferences and behavior.
  • Visibility – Sitecore applications use device data to present comprehensive reports across Sitecore’s marketing and reporting interfaces, allowing marketers to see how customers have interacted with the brand and make smarter business decisions.

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

“By integrating 51Degrees™ right into the Sitecore Experience Platform, we can provide our customers with an extremely powerful tool that enables smarter decision making,” said Ryan Donovan, EVP of Product Management at Sitecore. “With comprehensive insights into consumer device preferences, marketers can now deliver deeper, more personalized experiences, all of which leads to increased conversions, brand loyalty, and ultimately company growth.”

The Sitecore Experience Platform version 9 with 51Degrees™ device detection is available now—learn more.

About 51Degrees

51Degrees™ is the only device detection company designed in the current decade for the next decade. Speed of response and accuracy are important for delivering an optimal user experience and hi-fidelity analytics. 51Degrees™ performs with better than 99.9% matching accuracy against more than 880,000* combinations of Device, Operating system, Browser and Apps.

51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies, and over 1.5 million websites including global brands like eBay and Disney use 51Degrees’ Device Detection solution.

*Numbers accurate at time of publication but are continually increasing.

About Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Published by Sitecore 15/02/2018

51Degrees will be at Mobile World Congress in Feb 2018

Contact us to book a meeting or get started with a free trial

Contact Us Free Trial

Comments (0)
Chris Rudwick

Chris Rudwick

Other posts by Chris Rudwick
Contact author



.NET 2013 2014 4G 51Degrees 5G A.C.Roma A7 ABI Acer Adtech Affiliate Marketing Afilias Alcatel Amazon AMP Analysis Analytics Android Android 5.0 Lollipop Android Kitkat Android Lollipop Android Media Stick Apache API Apple Apple TV Archos Asha Asian Market ASP.NET Asus Australia Big Data Black Friday Blackberry Blink Browser C C# Case Study CeBIT CES Chrome Cloud CMS combinations Comparison Competition CoolPad COTW Cron CSS3 Data Data Blog Data File Data Model Daydream Denver Design Desire Eye Desktop Detection Developers Device Device Data Device Detection Device Intelligence Device Popularity Device property Device Types Device Use DeviceAtlas Display dmexco DoCoMo Doogee DotNetNuke Download Drupal Email EReader E-Reader Ericsson Evaluation Event Examples EXPLAY Rio Facebook feature Firefox Firefox OS Fly Foundation Framework France Galaxy S3 Galaxy S5 Galaxy Tab A Galaxy Tab A 8.0 Galaxy Tab A 9.7 Germany git repositories Global Google Google Daydream GSMA HAProxy Hardware Hisense HTC HTC ONE MAX HTC OS HTML5 HTTP HTTP Headers Huawei HUAWEI. UPDATE HUDL Huwaei IBC Icemobile Prime 4.0 IE IFA IIS Image Optimiser Image Optimizer India Infographic Ingeniux Internet usage iOS iOS 7 iOS 8 ipad iPhone iPhone 6 IsEmailBrowser IsWebApp Italy Japan Java Javascript Jolla Kentico Keynote Kindle Kindle Fire Kindle Fire HD Leagoo Lenovo LG Location Log File Analysis LTE Lumia m.dot macOS Map Memory Meta Data Mi 4S Micromax Microsoft Miia Style Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Module Motorola MVC4 MWC MWC 2017 MWC16 MyPhone Native Native Apps NET New Release News News Letter Nexus Nexus 6 Nexus 9 NFC NGINX Nokia Nokia 3310 Non-Mobile NVIDIA Omate On7 OnePlus 5 Opera Opera Mini Operating System Optimisation OS OSX 10.10 OTA Panasonic Patent PC Pebble Performance phablet phone PHP Poland Presentation Press Release Price Band PRIV programmatic PS4 Publishers Python QMobile QR Codes Redirection Research Reseller Responsive Images Responsive web design RESS Review reviews RIM Ringmark RTB RWD Safari Samsung Scala ScientiaMobile Screen Screen resolution Screen Size SEO Server Server-side optimisation Set Box Set Top Box Sharepoint Shark 1 SHIFT phones Sitecore Sitecore version 9 SLUSH Smart TV Smartphone Smartphones Smartwatches Snapdragon Sony Sony Xperia Spain Swedish Beers Symbian Tablet Tablets Tesco Testing Tips Top 5 TOTW Tutorial TV UDS UK Umbraco Update updates US User Agent UserAgent User-Agent Vendors Version 3 Video VoLTE VR Wearable Web Web Apps Web content management WebKit WebMatrix White Paper Widgets Widnows WiFi Wiko Wileyfox Windows Windows Phone WURFL Xbox XBox One Xiaomi Xperia Xperia z Yosemite Z10 ZenFon 2 ZOPO ZTE