adtechlondon

Ad:Tech London 2013

James Rosewell

9/11/2013 5:30 AM

Performance Chrome Event Opinion

A Poor Mobile Web Experience

Todays the first day of Ad:Tech London 2013, “The Event for Digital Marketing”. With 7.6% of web traffic coming from Tablets, and 23% from mobile devices globally in August 2013, the organisers dmgevents should know that mobile is important to web marketing. I was therefore more than a little surprised to receive the following home page, and floor plan when I accessed the events web site on a mobile phone.

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Further analysis of the home page using Chrome revealed a whopping 2.3MB home page, taking 18.7 seconds to load on a fixed line connection, and made up of 143 separate HTTP requests. That's about as mobile unfriendly a web page as you can get. Not quite one that's going to win the 51Degrees.mobi hunt for the worlds heaviest web site, but getting close.

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Making web sites work on mobile has never been easier, particularly with .NET the platform Ad:Tech is based on. Therefore I can only conclude Ad:Tech and dmgevents don't believe a good mobile web experience is important to event promotion.