OpenText realized early that when it comes to web conversion rate, Responsive Web Design (RWD) is not a complete multi-device solution. Device detection is needed to provide granular analytics, previewing and targeted optimization.
Seznam.cz is a leading online publisher, search engine and advertising platform. Learn how and why they replaced their in-house device detection solution with 51Degrees to improve their analytics and targeting capabilities.
Adyoulike are a market leading Native ad platform company. Adyoulike customers expect precise context targeting. After a re-evaluation of the device detection options available, Adyoulike switched to 51Degrees as the "incumbent solutions accuracy was poor". Positive performance results were seen straight away.
Established in 2011, Persona.ly is a global programmatic ad-tech company specialising in the delivery of mobile ads to users who are likely to yield a high Life Time Value (LTV) for their partnered advertisers.
Zedo used 51Degrees’ device detection services to overcome in-house categorising through User-Agents, and to be able to accurately report on the bifurcation of inventory across desktop and mobile.
51Degrees' device detection helps The Agency for Digitisation get accurate and up-to-date device information whilst saving time and tax payers' money.
Learn how 51Degrees helped Home Shopping Network simplify mobile web site maintenance and make the site more search engine friendly.
FocusVision recognised early the importance of device detection. In mid 2014 concerns over the incumbent's accuracy, performance and commercials led to the selection of 51Degrees.
Before using 51Degrees, Degree 53 was using another device detection solution. The incumbent solution did not offer new users on Android the correct content. This resulted in loss of vital revenue.
51Degrees device detection helps wiggle increase mobile browsing sessions by 220% and boost conversion rate by 33%
51Degrees device detection helps SessionCam receive greater analytic detail about their customers' end users.
24.com is a leading African network of popular digital publishing brands and online services across internet, mobile, applications and interactive TV. 24.com is the leader in the African digital universe with strong news offering sites in both Kenya and Nigeria. Feature phones still take up over 40% of mobile web traffic in Africa, meaning 24.com needed to use 51Degrees.mobi in order to create light-weight optimised mobile pages.
Prior to the implementation of the 51Degrees device detection solution, Team Internet used an established device detection library. However, it was not detailed or granular enough to reliably offer the device details requested by its customers.
AdSupply Inc. is a US based online ad network specializing in rich media content. They reach over 50 million active daily consumers and have close to a billion impressions per month on their network.
They work with a wide range of advertisers on complex campaigns that deliver anything from online video to full landing page interstitials. Consequently they have developed a powerful targeting system in their platform to ensure that views are provided to the users they are the best fit for.
GiveMeSport's differential advertising by screen size using 51Degrees device detection increased tablet revenue by 40%
Loterie Nationale gain 30% mobile registrations within 5 months of using 51Degrees plus optimised image management and delivery to improve web site performance.
On Device Research is a mobile market research specialist with survey technology that works on any internet connected device. Their experience, technology, and ability to reach mobile audiences anywhere on the planet enables clients to deliver research projects with speed and at cost not previously possible.
PHFE WIC (Public Health Foundation Enterprises - WIC Program) is a US Federally funded program helping low income families in the Los Angeles, California area. PHFE found that only 40% of people accessing the website were from a mobile device. This led Mike Whaley (IT Director, PHFE WIC) to optimise the PHFE online education for mobile devices.
ServiceTick are the leading solution for IVR, web, email and SMS surveys in the UK. ServiceTick had been looking to enhance the SessionCam mobile interface. Their previous solution limited monitoring to different browsers and operating systems. There was also a gap in the device data returned and inconsistencies in the results.
Techgrains Technologies is one of the foremost providers of integrated business solutions and IT services in India. In early 2011 the company was growing frustrated with the tactics other businesses were using to market themselves in the country, in particular the popularity of lengthy radio advertisements and text message ‘spamming’.