Adyoulike switched to 51Degrees
Adyoulike customers expect precise context targeting. Adyoulike’s platform identifies attributes such as the browser, OS and whether a device is mobile or not, by using device detection. Sitting at the heart of the system, it is vital the device intelligence is accurate to make campaigns a success.
Previously using an alternative device detection solution; Adyoulike had found there were some deficiencies with performance, breadth of devices and the quality of the dataset. So, with a re-evaluation of the device detection options available, 51Degrees was chosen. Positive performance results were seen straight away.
Performance improvements straight away
Operational benefits for Adyoulike were immediately felt as the latency was far lower and had greater clarity of results.
The incumbent solutions accuracy was poor because incorrect results or false positives couldn’t be identified. Inconsistent responses resulted from the use of regular expressions (regex). Since implementing 51Degrees false positives can be identified improving accuracy, consistency and product performance.