12/14/2017 12:30 PM
The Problems Still Plaguing Publishers in a Mobile World
Adapt and Optimise to Maximise Ad Revenue
This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.
8/31/2017 11:03 AM
Misconceptions hindering publisher revenue growth
And the impact on header bidding today
This blog was published on the IAB website on the 31st of August 2017.
James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.
It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?
8/12/2013 8:43 AM
Britain Is Addicted To The Web As Mobile Browsing Rockets
Plus Google release new guidelines for mobile optimisation and Firefox 23 has finally been released.